John Kerr

John has been involved in the Asian social-digital marketing industry since 2006, is awed by the current speed of disruption - but believes that the innovation led by social has only just begun. He leads Zeno Group, one of the largest social-digital regional agencies, with nine offices in seven markets.

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Recent articles by John Kerr

(Digital) Crisis and Issues: It's Time to Certify the 'Experts'
Digital

(Digital) Crisis and Issues: It's Time to Certify the 'Experts'

Sep 17, 2014  |  Comment now
Crisis and customer service issues are the 'new normal' online. Who is advising brands, not just on brand recovery, but also pre-warning them about risky ...
Twitter’s Analytics Dashboard: A crash course for brands
Digital  |  Opinions

Twitter’s Analytics Dashboard: A crash course for brands

Sep 2, 2014  |  Comment now
Last week, amongst a slew of announcements from Facebook, Pinterest, and Instagram, Twitter announced it would be opening up its analytics platform to all ...
#WorldCup2014: People eating up Suarez real time content
Digital  |  Opinions

#WorldCup2014: People eating up Suarez real time content

Jun 27, 2014  |  Comment now
I was going to write a post about what brands can do to cut through the noise of fans’ newsfeeds and take a deeper look at #WorldCup2014 branded content, ...
Hong Kong: Social, Mobile, Photo, Commerce
Opinions

Hong Kong: Social, Mobile, Photo, Commerce

May 31, 2012  |  Comment now
Fourth in the Edelman Digital APAC series of market overviews on the current status of social media across the region, compliments of Hong Kong lead Sue ...
South Korea: Social Media Marketing Breaks Out
Opinions

South Korea: Social Media Marketing Breaks Out

May 30, 2012  |  Comment now
As in yesterday’s social media overview of Malaysia, Korean politicians are also leveraging social media in a big way in advance of elections later this ...
Malaysia: Passion, Pins and Politics Driving Social Media
Opinions

Malaysia: Passion, Pins and Politics Driving Social Media

May 29, 2012  |  Comment now
The second of the Edelman Digital APAC market overviews comes from Malaysia – a fascinating and sophisticated digital/social environment – often (wrongly) ...
Japan: Social/Mobile Starting to Move Fast
Opinions

Japan: Social/Mobile Starting to Move Fast

May 27, 2012  |  Comment now
Last May, the Edelman Digital APAC team delivered one of the first regional visuals about the status of social media across the region. For years we’ve ...
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