Ashok Lalla

Ashok is an award-winning Digital, Brand and Social Media Marketing leader with nearly 20 years of client and agency-side business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotels stays.

He has passionately leveraged Digital to grow brands since 2000. First as a client at Taj Hotels, where he set-up and led Digital Marketing and eCommerce globally for 9 years. Then as head of Digital at Euro RSCG and Mindshare across their offices in India and South Asia.

Ashok is also the founder and author of ‘The Future of Digital for Brands’, which has fast grown into a highly regarded global online community of over 3000 marketers spanning 65 countries. You are welcome to join the conversation around The Future of Digital for Brands http://linkd.in/qfXBrj.

He is also an active blogger, speaker and trainer on topics related to Marketing and Brands, and Digital and Social Media, and can be found tweeting at @ashoklalla.

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Recent articles by Ashok Lalla

The Marketers’ Outlook on Digital Marketing
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The Marketers’ Outlook on Digital Marketing

Dec 2, 2012  |  Comment now
We are swamped with statistics and trends around Digital – be it the growth in users online,  access devices such as smartphones and tablets, the increasing ...
So you want to create a Social Media Policy?
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So you want to create a Social Media Policy?

Nov 6, 2012  |  Comment now
Looking at how Social Media has grown over the last couple of years with millions of users joining and getting active, it’s no surprise that brands have got ...
Simplicity and Authenticity trumps Engagement for Consumers
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Simplicity and Authenticity trumps Engagement for Consumers

Jul 4, 2012  |  Comment now
We are surrounded by brands tripping over themselves to reach out to consumers via Social Media and engage them. Make them Like the brand. Become fans. Talk ...
People as Media – The real power behind Social Media
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People as Media – The real power behind Social Media

Jun 23, 2012  |  Comment now
Good news. Bad news. It spreads easily.Being good. Doing good. Raising a voice for good bad. We see it all around us.Brand launches. Offers. Reviews. ...
Beyond The Facebook IPO
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Beyond The Facebook IPO

May 26, 2012  |  Comment now
Plenty has been said, written, tweeted about the recent Facebook IPO.About whether the valuation of the company is right. The financial ratios. The enormous ...
7 Ways to Turn Your Digital Award Entries into Award Victories
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7 Ways to Turn Your Digital Award Entries into Award Victories

May 22, 2012  |  Comment now
I just finished trolling through over 150 entries across various categories for the Campaign India Digital Media Awards.I was delighted by some great ideas ...
The Race for Attention and Talkability -- and the Invisible Ad
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The Race for Attention and Talkability -- and the Invisible Ad

May 11, 2012  |  Comment now
It's an over cluttered with advertising messages world out there. And it's getting busier and busier by the day, thanks to multiple screens and people ...
Creating appointment viewing with Social Awakening
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Creating appointment viewing with Social Awakening

May 8, 2012  |  Comment now
Indian TV channels using Bollywood stars to host reality and game shows is no longer new. Starting with Kaun Banega Crorepati over 10 years back, it’s been ...
Context yes, but it's User involvement and Recency that matters most
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Context yes, but it's User involvement and Recency that matters most

Apr 23, 2012  |  Comment now
One of the questions that is topmost on marketers minds usually is: How do we create content that connects with our audience in a manner that it gets talked ...
Tweekies – The tribe for whom the world is 140 and What Marketers can do with them
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Tweekies – The tribe for whom the world is 140 and What Marketers can do ...

Mar 4, 2012  |  Comment now
At one point Internet addicts woke up in the morning to look at email on their smart phone even before they looked at their spouse. Then it was to see the ...
Getting Around AdTech in 20 Tweets and What It Means for Digital Marketers
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Getting Around AdTech in 20 Tweets and What It Means for Digital Marketers

Feb 25, 2012  |  Comment now
The New Delhi edition of AdTech was held earlier this week. As I could not attend this year’s event, I did the next best thing – I scanned the tweet stream ...
How Many Followers Follow The Incentive and Not The Brand?
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How Many Followers Follow The Incentive and Not The Brand?

Feb 5, 2012  |  Comment now
Fan and Follower acquisition seems to be a frenzy out there in the Marketing and Digital space.Every day, you hear clients asking for a big boost in ...
Lessons in going Viral: From 40,000 feet up in the air
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Lessons in going Viral: From 40,000 feet up in the air

Jan 27, 2012  |  Comment now
January 26th was India's Republic Day -- a national holiday, and a day when numerous flag hoisting ceremonies took place in India and amongst the Indian ...
Death of the traditional approach to Media and Creative
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Death of the traditional approach to Media and Creative

Jan 24, 2012  |  Comment now
Over the last decade or so, we have seen a significant shift in the way Media is used by brands to reach, influence and engage their consumers. Not only has ...
The new W W W - Or how your audience shapes your brand as you are busy making plans to do so
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The new W W W - Or how your audience shapes your brand as you are busy ...

Nov 11, 2011  |  Comment now
The new reality for us brand custodians and marketers today is that a brand is no longer about what we tell our customers it is, but it is what our ...
Relax, real clout is still spelt with a C
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Relax, real clout is still spelt with a C

Oct 28, 2011  |  Comment now
The last few days have seen a great deal of chatter on Twitter and elsewhere in Social Media – on the changed algorithm introduced by Klout to measure ...
Turning Social Media and Business Leaders into 'Friends'
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Turning Social Media and Business Leaders into 'Friends'

Oct 18, 2011  |  Comment now
This post is inspired by an HBR article on the attitudes that business leaders take towards Social Media.Ironically perhaps, the six attitudes make up a ...
Steve Jobs’ Tribute Stream and Its Lessons for Cultivating Real Brand Love
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Steve Jobs’ Tribute Stream and Its Lessons for Cultivating Real Brand Love

Oct 6, 2011  |  Comment now
This morning I woke up to a Twitter timeline unlike any I had seen before. It was filled with a stream, rather a flood of tributes. To Steve Jobs.It was ...
The Ugly Side of Twitter, And How to Prevent 'Twimours'
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The Ugly Side of Twitter, And How to Prevent 'Twimours'

Sep 25, 2011  |  Comment now
Yesterday, the India Twittersphere was abuzz. With RIP messages for the famous ghazal singer Jagjit Singh. Within minutes, there was a stream of tweets and ...
What 4000 Tweets and 2000 Followers has taught me about Marketing in Social times
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What 4000 Tweets and 2000 Followers has taught me about Marketing in Social ...

Sep 4, 2011  |  Comment now
It has been an exciting and enlightening two and half years on Twitter. It has been my micro blog related to my observations, opinions and questions on the ...
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