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Ashok is an award-winning Digital, Brand and Social Media Marketing leader with nearly 20 years of client and agency-side business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotels stays.
He has passionately leveraged Digital to grow brands since 2000. First as a client at Taj Hotels, where he set-up and led Digital Marketing and eCommerce globally for 9 years. Then as head of Digital at Euro RSCG and Mindshare across their offices in India and South Asia.
Ashok is also the founder and author of ‘The Future of Digital for Brands’, which has fast grown into a highly regarded global online community of over 3000 marketers spanning 65 countries. You are welcome to join the conversation around The Future of Digital for Brands http://linkd.in/qfXBrj.
He is also an active blogger, speaker and trainer on topics related to Marketing and Brands, and Digital and Social Media, and can be found tweeting at @ashoklalla.
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The researcher attributes Australia's high exposure level to 90 per cent of the population living near the largest cities and most of the DOOH media. Total OOH revenue in Australia has grown in 15 of 16 quarters, driven by DOOH expansion.
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