Paddy Crawshaw

I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.

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Recent articles by Paddy Crawshaw

What I really think of British Airways

What I really think of British Airways

Jul 17, 2012  |  Comment now
Marketers and brands should increasingly be looking at their challenge through the lens of more fundamental human decision making processes.We make ...
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