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I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.
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Closer look: Pantene's Philippines campaign to empower women
SOPA holiday party in Hong Kong
PHOTOS: 2013 Network of the Year Awards
Sylvia Lee to lead new marketing team at Hang Lung Properties
Martin Shaw succeeds Nico Abbruzzese as digital head for Maxus APAC
Lawrence Yang appointed General Manager of iProspect Hong Kong & Regional Director for APAC
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