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I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.
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Facebook launches first campaign for Japan
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Brands still failing at value exchange: Edelman
MEC Hong Kong wins Regal Hotels' Greater China SEM duties
Generating PR from branded content
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