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I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.
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Spikes Asia 2014 kicks off
WPP buys 15% stake in AppNexus, injects Open Adstream
3 Singapore F&B chains hand PR account to DFW Creative
Asian Games struggles to attract global, regional advertisers
Getty Images inspires Spikes Asia to kill the cliché and Re-Picture the world
VML China acquires Teein, fills hole in social media capability
Best of #SpikesAsia: Day 1
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