A convenient digital version of the print directory.
Want to search for a company in a few clicks? Get onto the CASBAA Directory search engine now!
I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.
Send a message to Paddy Crawshaw
Cucumber encumber? Selling Dettol bodywash with cucumber ice cream
GroupM inks deal with Facebook in India
McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis
Salmat Digital leverages Kenshoo to deploy advanced tracking for digital marketing optimisation
C.C. Lemon enters Vietnam market, Broadway-style
Customise your own news feed
What's in this issue?