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I will focus most on psychology and its application to what we do as comms planners. Too often we start with the brand. Sometimes we step back to ther consumer. But we very rarely start with the individual and understand the fundamentals of how they make decisions.
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Scent-enabled outdoor ad entices with...garlic?
Darragh Hardy returns to region as chief development officer for MediaCom
From Shanghai to Urumqi: Impressions of Chinese brands
Brand design: Can underwear have charisma?
China's shoppers lead world in willingness to buy online: Nielsen
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