Mike Fromowitz

Mike Fromowitz is President and Chief Brand Officer of Mantra Partners, a full-service advertising and branding agency. The company works for clients in Asia, South America, USA and Canada.

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Recent articles by Mike Fromowitz

Shocking fashion ads: Too scandalous to be viewed?
Advertising

Shocking fashion ads: Too scandalous to be viewed?

Mar 21, 2014  |  Comment now
Fashion ad campaigns are sensational, provocative, outrageous and scandalous. Creative? Very. You cannot not notice them. This is all about money, ...
Content-ed consumers? Brands become publishers
Advertising

Content-ed consumers? Brands become publishers

Feb 26, 2014  |  Comment now
I don’t know about you, but I'm being swamped by the sheer amount of content prattle I receive every day. Most of it could easily be termed 'landfill'.
Taglines: In one era and out the other?
Advertising

Taglines: In one era and out the other?

Feb 4, 2014  |  Comment now
I love great taglines. I used to see them everywhere. Less so these days, I’m afraid.
Challenger brand takes on Coke and Pepsi
Advertising

Challenger brand takes on Coke and Pepsi

Jan 13, 2014  |  Comment now
SodaStream, the marketer of home soda-making machines, is taking direct aim at Coke and Pepsi.
Why the dearth of female creatives?
Advertising

Why the dearth of female creatives?

Dec 6, 2013  |  Comment now
Time and again, I'm asked: Why aren't there more female creative people in advertising? Why are women creatives in such small numbers compared to men?
Creative People: The most important resource of all
Advertising

Creative People: The most important resource of all

Nov 4, 2013  |  Comment now
Campaign Asia’s recent celebration of their 40th Anniversary covering the media and marketing industry was brilliant in reflecting on the leaders, thinkers, ...
Cultural blunders: Brands gone wrong
Advertising

Cultural blunders: Brands gone wrong

Oct 7, 2013  |  Comment now
Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
Regional executive creative directors: Do agencies really need them?
Advertising

Regional executive creative directors: Do agencies really need them?

Sep 25, 2013  |  Comment now
Some agency groups in Asia are looking towards the future.
Give big agency holding companies a break!
Advertising

Give big agency holding companies a break!

Sep 8, 2013  |  Comment now
There is always some debate as to whether getting bigger is better. Some would tell you that our business is all about entrepreneurship and innovation, and ...
The most critical risk of all is not taking risks
Advertising

The most critical risk of all is not taking risks

Aug 22, 2013  |  Comment now
It’s been said: “The most critical risk of all is not taking risks.” However, most people view taking risks as irrational, foolhardy, and assiduously to be ...
Omnicom and Publicis: Does size matter?
Advertising

Omnicom and Publicis: Does size matter?

Aug 1, 2013  |  Comment now
There’s not ever been an event bigger than this one in the advertising and marketing world.
Creative people, data and Superman
Advertising

Creative people, data and Superman

Jul 26, 2013  |  Comment now
We all want to live in a world where good ads triumph over the bad, dull, boring kind.
Are agencies producing ideas of any real value?
Advertising

Are agencies producing ideas of any real value?

Jul 11, 2013  |  Comment now
I’m seeing more really “stupid” advertising these days. In our instant gratification-based society those who deliver first don’t necessarily deliver the ...
Ad agency success doesn’t come through conformity
Advertising

Ad agency success doesn’t come through conformity

Jun 28, 2013  |  Comment now
Differentiation is what tells the world that you are unique, and that your ad agency has special qualities that set you apart from all the others in your ...
The house Sir Martin built
Advertising

The house Sir Martin built

Jun 14, 2013  |  Comment now
I am simply amazed by Sir Martin Sorrell and his WPP Group.
A minority opinion: The message is the medium
Advertising

A minority opinion: The message is the medium

Jun 6, 2013  |  Comment now
John Hegarty, the worldwide creative director and co-founder of the London-based agency Bartle Bogle Hegarty has a modus operandi: When others are zigging ...
Not the era of mobile, but the era of video
Digital

Not the era of mobile, but the era of video

May 27, 2013  |  Comment now
It’s no secret that digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow.
Growing and nurturing an ad agency culture
Advertising

Growing and nurturing an ad agency culture

May 17, 2013  |  Comment now
In order for ad agencies to stay relevant, they must embrace, grow and feed a unique agency “Culture”.
Where are the Bernbach's, the Ogilvys, the Burnetts when you need them?
Advertising

Where are the Bernbach's, the Ogilvys, the Burnetts when you need them?

May 2, 2013  |  Comment now
John Hegarty, co-founder of Bartle Bogle Hegarty (BBH), is known to speak his mind, and that he did in April on a live chat conducted via the U.K.'s The ...
Ad agencies: Do they really need a “Head of Innovation”?
Advertising

Ad agencies: Do they really need a “Head of Innovation”?

Apr 12, 2013  |  Comment now
I had been mulling over this question for several months: Do ad agencies really need a Head of Innovation?
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