Chris Reed

Chris J Reed has 25 years of senior marketing experience on both the client and agency side in the UK and now in Asia-Pacific based in Singapore. He is the CMO at mobile-centric social-media-entertainment brand mig33.

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Recent articles by Chris Reed

Digital

Streaming radio brands battle for Singapore's ears

Jun 18, 2013 seg | Comment now

Spotify has finally come to Singapore! The world renowned streaming music playlist/personalised radio brand has landed after years of developing its brand ...

Digital

Rembrandt shows that social media can be artistic

Jun 12, 2013 seg | Comment now

The opening of the new Rembrandt museum in Holland does not automatically make you think social media and flash mob but it did to sponsors ING with great ...

Digital

McDonalds turns Hello Kitty promotion into a social media meltdown

Jun 1, 2013 seg | Comment now

It sounds like such a great idea. Create some Hello Kitty fairytale characters. Give them away when people order McDonalds McDelivery in Singapore. Then ...

Digital

Boyce Avenue - Social media kills the record company

May 29, 2013 seg | Comment now

Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) ...

Digital

30 Seconds to Mars soar on social media

May 19, 2013 seg | Comment now

In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock ...

Digital

Indonesia – the world’s most social mobile centric country

May 9, 2013 seg | Comment now

Over 60 million mobiles will be purchased in Indonesia in 2013, a staggering figure. With a 114% penetration rate of mobiles this market is driven by the ...

Digital

Will the rest of Asia follow Australia in giving up drink sponsors?

May 6, 2013 seg | Comment now

I find it amazing that when I walk out of playing squash in Singapore’s Kallang Tennis and Squash courts that I am confronted with more fast food outlets ...

Digital

Tiger Beer's new TVC is "Pure Copycat"

Apr 23, 2013 seg | Comment now

Tiger Beer have a history of producing some of the worst creative in Singapore. Their new TVC doesn’t disappoint in that respect.

Digital

Did my blog change Burger King's bomb creative?

Apr 17, 2013 seg | Comment now

You may have seen my blog on April 1st about Burger King’s new BOMB advert which was illustrated by a nuclear bomb explosion (see below). Many people though ...

Digital

Tokidoki builds a cult brand through partnerships

Apr 12, 2013 seg | Comment now

Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate ...

What did the Thatcher brand mean to Asia?

Apr 10, 2013 seg | Comment now

It’s truly a fascinating experience living in Singapore and seeing the world’s reaction to the joyful, sorry, very sad death of the wicked witch, sorry ...

Digital

Will Scoot lead the way and abandon Facebook?

Apr 4, 2013 seg | Comment now

Singapore Airline owned low cost carrier Scoot are threatening to give up their social media presence just to "see what happens". Revealed to Customer ...

Digital

Burger King’s new BOMB campaign blows up in its mouth

Mar 30, 2013 seg | Comment now

Burger King has always had a terrible reputation for creative. Their new advert damages the brand yet further and stretches the limits of taste to the limit.

Digital

Singapore National Parks plants its vision on the CBD Lawn

Mar 22, 2013 seg | Comment now

If you have been to the Singapore CBD/Raffles Place recently you could be mistake for thinking that you have gone back in time! The lush green lawn that ...

Digital

Who are top of the apps?

Mar 19, 2013 seg | Comment now

With the average number of apps that people have on their phone being 41 what are the most popular apps in Singapore and the by comparison the UK? Are they ...

Digital

Johnnie Walker's Voyager sails into a marketing Odyssey

Mar 14, 2013 seg | Comment now

Diageo’s Johnnie Walker brand have come up with some very innovative marketing solutions outside of bars and retail to promote their newly created premium ...

Singapore IKEA’s sense of humour marks them out as a thoroughbred

Mar 11, 2013 seg | Comment now

IKEA Singapore have taken the horse meat scare seriously but they have done it in a very funny way and turned it into a sales opportunity as well as a ...

Digital

Singapore's design for the top

Mar 7, 2013 seg | Comment now

Singapore is at the cutting edge of retail and hotel design and is demonstrating that the once criticised city state is now coming to the fore.

Digital

Make your customers APPY

Feb 26, 2013 seg | Comment now

Would you like to make your customer service the best in the world? Only one thing for it - run it through an app. No humans needed (or wanted!).

Digital

Netflix’s 'House of Cards': Ace content or a busted flush?

Feb 22, 2013 seg | Comment now

Netflix’s unique content play, “House of Cards”, starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It ...