RamKrishna Raja
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Stop ‘how to’ and start ‘why to’
Like individuals, brands can also suffer from FOMO (fear of missing out) when it comes to digital marketing. They should take a deep breath and start asking, 'Why?'
Squeezebook?
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
Did Samsung really win at the Oscars after the epic ...
Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.
The view from Thailand: All signs point to exciting ...
As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. RamKrishna Raja, MD, digital, IPG Mediabrands, shares the view from Thailand.
OPINION: Forget 'new media'. It’s 'now media'
What do Oreo's successful Super Bowl Twitpic and a Furby craze in Thailand have in common? Both are example of the power of 'now media', according to RamKrishna Raja, digital managing director at IPG Mediabrands.
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