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Recent articles by Matthew Miller

Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement 
Marketing

Nielsen sets up regional 'lab' for neuroscience, shopper technology and measurement

By Matthew Miller, May 8, 2012
SINGAPORE - Nielsen has announced the creation of NielsenLAB, a Singapore-based innovation hub that the market-research company claims will develop cutting-edge technologies ...
Bite-size missions and surprises key to mobile success: DraftFCB 
Digital

Bite-size missions and surprises key to mobile success: DraftFCB

By Matthew Miller, Apr 27, 2012
SHANGHAI - To find success in marketing to mobile consumers, brands must stop focusing on technology and home in on consumer behaviour, a mobile expert advised delegates at the ...
Time to adapt to adaptive marketing: Mindshare 
Digital

Time to adapt to adaptive marketing: Mindshare

By Matthew Miller, Apr 27, 2012
SHANGHAI - With a profusion of user-behaviour data at their disposal and technologies in place to communicate with consumers faster than ever before, marketers and their agency ...
Effectiveness arises from bold strategies: Jury members 
Advertising

Effectiveness arises from bold strategies: Jury members

By Matthew Miller, Apr 27, 2012
SHANGHAI - Four of the jury members who made the tough calls for tonight's Asian Marketing Effectiveness Festival agreed that willingness to take risks, digital elements as a ...
Video platforms in China grow into new social, content role: Tudou 
Digital

Video platforms in China grow into new social, content role: Tudou

By Matthew Miller, Apr 27, 2012
SHANGHAI - China's online video sites have left their origins as search engines for pirated content far behind and are growing into socially driven brand platforms and content ...
Everything we know is wrong: 'Grumpy' duo takes on industry myths 
Advertising

Everything we know is wrong: 'Grumpy' duo takes on industry myths

By Matthew Miller, Apr 26, 2012
SHANGHAI - Conventional wisdom about television, pre-testing, love of brands, and western models of marketing success came under the rapid-fire but good-natured attack of two ...
World fails to grasp power of Asian creativity: Asian Marketing Effectiveness jury president 
Advertising

World fails to grasp power of Asian creativity: Asian Marketing Effectiveness jury president

By Matthew Miller, Apr 26, 2012
SHANGHAI - Fresh from two days of judging entries in the Asian Marketing Effectiveness Festival, jury president James Thompson (pictured) asserted that the worldwide marketing ...
Measuring Twitter activity around Hong Kong's Rugby 7s 
Digital

Measuring Twitter activity around Hong Kong's Rugby 7s

By Matthew Miller, Apr 24, 2012
HONG KONG - Twitter buzz surrounding the recent Rugby 7s event in Hong Kong reached an audience that could have filled the local stadium 31 times over and generated significant ...
DDB Remedy launches specialist digital unit in Australia 
Digital

DDB Remedy launches specialist digital unit in Australia

By Matthew Miller, Apr 20, 2012
AUSTRALIA - Seeing a sharp rise in demand for digital campaigns in the healthcare space, Sydney-based DDB Remedy is creating a specialised digital unit and has promoted Cameron ...
Clinton Simpson joins Carat Asia-Pacific as international client president 
Media

Clinton Simpson joins Carat Asia-Pacific as international client president

By Matthew Miller, Apr 20, 2012
ASIA-PACIFIC - Aegis Media's Carat Asia-Pacific has hired Clinton Simpson, whose resignation from IPG Mediabrands was announced yesterday, as international client president.
Steven Yung takes over cartoon-content company Imagi International 
Marketing

Steven Yung takes over cartoon-content company Imagi International

By Matthew Miller, Apr 3, 2012
HONG KONG - Imagi International Holdings, the Hong Kong-listed company that owns popular cartoon franchise Pleasant Goat and Big Big Wolf (喜羊羊与ା...
Optus retains M&C Saatchi for creative, chooses Starcom for media 
Advertising

Optus retains M&C Saatchi for creative, chooses Starcom for media

By Matthew Miller, Mar 30, 2012
AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and ...
Waggener Edstrom enters Korea with investment in Shout Communications 
PR

Waggener Edstrom enters Korea with investment in Shout Communications

By Matthew Miller, Mar 28, 2012
Waggener Edstrom is formally entering the Korea market with an investment in longtime partner Shout Communications, which will be rebranded as Shout Waggener Edstrom.
APN Outdoor gets cash to expand in Australia, New Zealand, and Asia 
Advertising

APN Outdoor gets cash to expand in Australia, New Zealand, and Asia

By Matthew Miller, Feb 24, 2012
ASIA-PACIFIC - APN News & Media has formed a joint venture with Quadrant Private Equity, generating about US$190 million that the company will invest to grow its outdoor ...
Huawei Mobile launches skateboard-event sponsorship, live streaming 
Marketing

Huawei Mobile launches skateboard-event sponsorship, live streaming

By Matthew Miller, Feb 22, 2012
SYDNEY - Working with agency Arnold Furnace, the Australian arm of Chinese handset brand Huawei is sponsoring the 2012 Vans Bowl-a-Rama, a skateboarding event taking place 25 ...
DeNA mobile gaming platform sets sights on 10 million Korean consumers 
Digital

DeNA mobile gaming platform sets sights on 10 million Korean consumers

By Matthew Miller, Feb 21, 2012
ASIA-PACIFIC - Tokyo-based DeNA and Daum Communications of Korea have announced the launch of Daum Mobage, a local version of DeNA's social-gaming platform.
BBH offers game developers a taste of the Chupa Chups action 
Digital

BBH offers game developers a taste of the Chupa Chups action

By Matthew Miller, Feb 17, 2012
ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for the industry, in ...
'No one is a new-media expert': Digital entrepreneur Ash Singh 
Digital

'No one is a new-media expert': Digital entrepreneur Ash Singh

By Matthew Miller, Feb 16, 2012
HONG KONG - Ash Singh, managing director of Interactive.SG and founder of a just-launched cross-media platform called The Angel's Gate, threw down some provocative challenges ...
Publicis banks on digital for continued growth in Asia-Pacific, China: Naouri 
Advertising

Publicis banks on digital for continued growth in Asia-Pacific, China: Naouri

By Matthew Miller, Feb 16, 2012
ASIA-PACIFIC - Publicis Groupe is on track to double its revenue in China by 2013, thanks to "significant progress" by its agency and PR holdings, and will continue working to ...
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May, 2012