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Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia 
Advertising

Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia

By Matthew Miller, Mar 14, 2012
ASIA-PACIFIC - Global advertising expenditures will grow 4.8 per cent in 2012, according to the latest research from ZenithOptimedia, with Asia-Pacific exceeding that pace to ...
McCann Worldgroup makes global and regional planning appointments 
Advertising

McCann Worldgroup makes global and regional planning appointments

By Matthew Miller, Mar 13, 2012
ASIA-PACIFIC - McCann Worldgroup has appointed Dave McCaughan as global director of its Truth Central division and hired Richard McCabe as regional planning director for ...
Age of ideas driving creative bravery in Asia: Kevin Roberts 
Advertising

Age of ideas driving creative bravery in Asia: Kevin Roberts

By Matthew Miller, Mar 9, 2012
ASIA-PACIFIC - According to Saatchi & Saatchi chief Kevin Roberts, "Marketing is dead", the region is brimming with talent, and brave brands are unleashing the "unreasonable ...
MediaMind and Encore Media Metrics team up for real-time attribution data 
Digital

MediaMind and Encore Media Metrics team up for real-time attribution data

By Matthew Miller, Mar 8, 2012
ASIA-PACIFIC – Digital campaign-management provider MediaMind has partnered with Encore Media Metrics to provide marketers using the MediaMind platform with an in-depth ...
CAMPAIGN SPOTLIGHT: Healthcare marketers face challenges head-on 
Marketing

CAMPAIGN SPOTLIGHT: Healthcare marketers face challenges head-on

By Matthew Miller, Mar 6, 2012
SINGAPORE – Regulatory challenges, the immense potential of the lower tiers of the market, and the effective use of digital and social media emerged as key themes when ...
Turner Broadcasting appoints Glenn Bartlett as creative director 
Creativity

Turner Broadcasting appoints Glenn Bartlett as creative director

By Matthew Miller, Feb 15, 2012
ASIA-PACIFIC - Award-winning creative Glenn Bartlett, most recently with I&S BBDO/Proximity, has been appointed to lead on- and off-air creative direction for Turner Broadcastin...
Lewis PR gears up with three regional appointments 
People

Lewis PR gears up with three regional appointments

By Matthew Miller, Feb 15, 2012
ASIA-PACIFIC - Lewis PR has announced three appointments to serve regional clients: Annie Ho, formerly with iPR Ogilvy, has joined in Hong Kong as account director, and in ...
More consumers trust peers over traditional spokespeople: Edelman 
Marketing

More consumers trust peers over traditional spokespeople: Edelman

By Matthew Miller, Feb 13, 2012
ASIA-PACIFIC - Edelman Asia-Pacific has released the results of its annual Trust Barometer Index study, which finds that people in Asia are more trusting of businesses and ...
Seven PR associations support AMEC study of communications measurement in APAC 
PR

Seven PR associations support AMEC study of communications measurement in APAC

By Matthew Miller, Feb 6, 2012
SYDNEY - Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation ...
The Economist adds China as first new country-specific section since WWII 
Media

The Economist adds China as first new country-specific section since WWII

By Matthew Miller, Feb 1, 2012
HONG KONG - For the first time since 1942 when it created a section devoted to the US, The Economist has added a new country-specific section to its table of contents—this...
Media agency Vizeum relaunches in Australia 
Media

Media agency Vizeum relaunches in Australia

By Matthew Miller, Jan 27, 2012
SYDNEY - Aegis Media’s Vizeum has re-entered the Australian market in Sydney under the leadership of newly appointed general manager Nick Behr.
WFA claims EU data-protection proposals threaten digital innovation 
Digital

WFA claims EU data-protection proposals threaten digital innovation

By Matthew Miller, Jan 26, 2012
Mincing no words, the WFA (World Federation of Advertisers) has issued a statement opposing proposed European Union rules about digital privacy that would “threaten the ...
Carat lands $3 billion global General Motors media 
Advertising

Carat lands $3 billion global General Motors media

By Katherine Levy, Matthew Miller, Jan 26, 2012
GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
Petrie PR takes on pan-Asia role for Alila Hotels and Resorts 
PR

Petrie PR takes on pan-Asia role for Alila Hotels and Resorts

By Matthew Miller, Jan 20, 2012
ASIA-PACIFIC - Hong Kong PR firm Petrie PR has been chosen by Singapore-based Alila Hotels and Resorts to build the brand’s profile in its priority markets of China, Hong ...
Parent company reputation drives consumer product decisions: global study 
PR

Parent company reputation drives consumer product decisions: global study

By Matthew Miller, Jan 19, 2012
GLOBAL - An online study commissioned by Weber Shandwick finds not only that consumers are aware of the parent companies behind product brands, but also that 70 per cent avoid ...
Ian Messer to lead communication training for Edelman Japan  
People

Ian Messer to lead communication training for Edelman Japan

By Matthew Miller, Jan 13, 2012
TOKYO - Edelman Japan has hired Ian Messer, a two-decade Japan resident with experience as a journalist and in PR, to lead its communications training team.
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May, 2012