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Recent articles by Matthew Chapman

Unilever appoints R/GA to global deodorant brief 
Advertising

Unilever appoints R/GA to global deodorant brief

By Matthew Chapman, Feb 22, 2012
GLOBAL - Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand.
CSR departments are redundant, says Unilever's Keith Weed 
Marketing

CSR departments are redundant, says Unilever's Keith Weed

By Matthew Chapman, Nov 30, 2011
GLOBAL - Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, ...
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Campaign Asia-Pacific
May, 2012