Robert Clark

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Recent articles by Robert Clark

Sports marketing: In it for the long run 
Magazine Highlights

Sports marketing: In it for the long run

By Robert Clark, 5 days ago
While major sports are entrenched, opportunities abound in sponsoring the latest stars and mass-participation sports like marathons.
The struggle to grasp consumer thought 
Magazine Highlights

The struggle to grasp consumer thought

By Robert Clark, Nov 7, 2011
ASIA-PACIFIC - Neuromarketing promises marketers a better understanding of their audiences. It sounds impressive, but how applicable is it?
FINANCIAL REPORT: Banks take a retail feel 
Marketing

FINANCIAL REPORT: Banks take a retail feel

By Robert Clark, Nov 3, 2011
A wavering customer base means banks have to rethink strategy. A number have started with reinventing the way branches operate.
FINANCIAL REPORT: The future of M-payments 
Marketing

FINANCIAL REPORT: The future of M-payments

By Robert Clark, Nov 3, 2011
Mobile payments services may still be in their infancy, but predictions are they will soon dominate, especially in the developing world.
INSIGHT: Client-side roles grow the marketing function 
Magazine Highlights

INSIGHT: Client-side roles grow the marketing function

By Robert Clark, Sep 27, 2011
Marketers must now tap the skills of a range of specialists if they are to remain up to speed with their tech-enabled audiences.
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What do you think of GM's decision to stop advertising with Facebook?
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012