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Recent articles by Roy Tan

OPINION: Marketing in 'Big Data' era presents technical, ethical challenges 
Digital

OPINION: Marketing in 'Big Data' era presents technical, ethical challenges

By Roy Tan, Apr 19, 2012
With a wealth of data on bought, owned and earned media at their disposal, clients and agencies must learn to use that information effectively while not coming across like ...
Opinion: Media’s house of cards 
Digital

Opinion: Media’s house of cards

By Roy Tan, Dec 15, 2011
Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the ...
OPINION: Rethinking audiences and digital measurement 
Digital

OPINION: Rethinking audiences and digital measurement

By Roy Tan, Nov 17, 2011
Roy Tan, MD of Carat Malaysia...
OPINION: The law of averages 
Digital

OPINION: The law of averages

By Roy Tan, Oct 20, 2011
The passing of Steve Jobs has many evaluating his, and Apple's, impact on the world. Roy Tan, CEO of Carat in Malaysia, says Jobs' had a career that encourages everyone to ...
OPINION: Social and the art of communication 
Digital

OPINION: Social and the art of communication

By Roy Tan, Sep 16, 2011
Roy Tan, managing director of Carat Malaysia and muses on the changes social media has wrought on the communications industry.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012