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Recent articles by Jenny Chan

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese 
Digital

Yili campaign tells tales of Olympic spirit exhibited by ordinary Chinese

By Jenny Chan, 5 days ago
BEIJING - Dairy brand Yili is using a series of outdoor print ads, microfilms, and TVCs in its 'Let’s Olympic Together' campaign to tell stories of the Olympic dreams of ...
East vs West, good vs bad: Dissecting 'glocalisation' in branding  
Advertising

East vs West, good vs bad: Dissecting 'glocalisation' in branding

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Tom Doctoroff, Mythili Chandrasekar, and Jordan Price from JWT sat down with the agency's clients Leanne Cutts ...
If cows can be pink, oceans can be purple: Isobar 
Advertising

If cows can be pink, oceans can be purple: Isobar

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Jean Lin, CEO of Isobar Asia-Pacific, global chief strategy officer of Isobar Global and founder of wwwins Isobar ...
A populist view on effectiveness: For the many, not the few 
Advertising

A populist view on effectiveness: For the many, not the few

By Jenny Chan, Apr 27, 2012
SHANGHAI - A sombre, inspiring discussion on populism and humanitarianism by Aline Santos, senior vice president of Unilever, and Tony Wright, chairman of Lowe + Partners, ...
Ogilvy's 21st-century update of founder's advertising wisdom 
Digital

Ogilvy's 21st-century update of founder's advertising wisdom

By Jenny Chan, Apr 27, 2012
SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative ...
What beauty brands do that turns women on and off 
Marketing

What beauty brands do that turns women on and off

By Jenny Chan, Apr 27, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.
You want a marketing challenge, you got it in China: Adidas 
Marketing

You want a marketing challenge, you got it in China: Adidas

By Jenny Chan, Apr 26, 2012
SHANGHAI - Speaking at the 2012 Asian Marketing Effectiveness Festival with the same intensity of an athlete under highly rigorous training, Colin Currie, managing director of ...
The evolution of advertising into participatory acts of social change 
Advertising

The evolution of advertising into participatory acts of social change

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how ...
Tablets not in a silo, but part of overall marketing mix: PHD 
Digital

Tablets not in a silo, but part of overall marketing mix: PHD

By Jenny Chan, Apr 26, 2012
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Cheuk Chiang, Asia Pacific CEO of PHD, looked into the branding potential of tablets—what he called the ...
Technology to amplify reach of the world's oldest ad medium: Kinetic 
Advertising

Technology to amplify reach of the world's oldest ad medium: Kinetic

By Jenny Chan, Apr 26, 2012
SHANGHAI - In the opening address of the 2012 Asian Marketing Effectiveness Festival, Chris O'Donnell, Asia-Pacific CEO of Kinetic Worldwide, made some key predictions on how ...
Ogilvy, BBDO, DDB lead the pack in Asian Marketing Effectiveness Festival shortlist  
Creativity

Ogilvy, BBDO, DDB lead the pack in Asian Marketing Effectiveness Festival shortlist

By Jenny Chan, Apr 25, 2012
SHANGHAI - The marketing and communications industry is holding its breath today as the jury for this year's Asian Marketing Effectiveness Awards is expected to work late into ...
P&G breaks advertising tradition in Asia with emotional pre-Olympics campaign  
Advertising

P&G breaks advertising tradition in Asia with emotional pre-Olympics campaign

By Jenny Chan, Apr 20, 2012
ASIA-PACIFIC - In the 100-day run-up to the London Olympic Games, a new Procter & Gamble (P&G) campaign is departing from the FMCG giant's usual product-centric approach for ...
'Chinese' marketing formula pivotal for Grand Prix viewership 
Marketing

'Chinese' marketing formula pivotal for Grand Prix viewership

By Jenny Chan, Apr 16, 2012
SHANGHAI - A Chinese driver, Ma Qing Hua, has been incorporated into Spanish Formula One team HRT's driver development programme for the first time, a move that sports ...
Largest-ever Adidas marketing campaign continues globally 
Creativity

Largest-ever Adidas marketing campaign continues globally

By Jenny Chan, Apr 5, 2012
GLOBAL - Adidas has launched the latest chapter of its largest-ever 'Adidas is all in' campaign for its ClimaCool collection, leveraging the influence of prominent global ...
Cosplay brings HSBC's Rugby Sevens sponsorship to life 
Creativity

Cosplay brings HSBC's Rugby Sevens sponsorship to life

By Jenny Chan, Mar 22, 2012
HONG KONG - HSBC has launched an integrated campaign featuring costumed players as an attraction to highlight its co-title sponsorship of the 2012 Hong Kong Rugby Sevens ...
Tencent to integrate Weibo and Qzone to leverage online advertising 
Digital

Tencent to integrate Weibo and Qzone to leverage online advertising

By Emily Tan, Jenny Chan, Mar 15, 2012
BEIJING – Chinese internet giant Tencent is integrating its microblog platform, Tencent Weibo, and its social networking service, Qzone, to form a "social marketing ...
Johnson’s Baby brings out the interior designer in Malaysian mums 
Creativity

Johnson’s Baby brings out the interior designer in Malaysian mums

By Jenny Chan, Feb 2, 2012
KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.
Samsung gains popularity, e-commerce tops web searches : Experian Hitwise 
Digital

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

By Jenny Chan, Jan 19, 2012
HONG KONG - Facebook advertising and search marketing are the best tools for digital marketers, according to online intelligence firm Experian Hitwise's inaugural report ...
Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing 
Marketing

Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing

By Gemma Charles, Emily Tan, Jenny Chan, Jan 18, 2012
ASIA-PACIFIC: Finnish mobile manufacturer Nokia relocated its Asia-Pacific headquarters from Singapore to Beijing at the start of the year, but Will Harris, Nokia's head of ...
Brands set to be more playful with gamification in 2012: Millward Brown 
Digital

Brands set to be more playful with gamification in 2012: Millward Brown

By Jenny Chan, Dec 15, 2011
SYDNEY - Brands are to become more playful with gamification mechanics in 2012, predicts research consultancy Millward Brown.
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May, 2012