Chantelle Pang

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Recent articles by Chantelle Pang

DEK assigns Grayling to oversee global communications initiatives 
PR

DEK assigns Grayling to oversee global communications initiatives

By Chantelle Pang, Jul 29, 2011
LONDON - DEK has appointed Grayling to manage its corporate profile globally, with particular focus to be given to Europe and Asia.
Wunderman launches new promo division 
Digital

Wunderman launches new promo division

By Chantelle Pang, Jul 29, 2011
SYDNEY - Wunderman has opened a specialist promotions division to expend the growing opportunities in the promotional digital space.
Rovio and Madhouse partner to drive mobile marketing in China 
Advertising

Rovio and Madhouse partner to drive mobile marketing in China

By Chantelle Pang, Jul 29, 2011
SHANGHAI – Rovio, creator of the mobile game Angry Birds, has announced a partnership with the mobile advertising network, Madhouse, in China.
CASE STUDY: Malaysian mothers flaunt their ‘bump’ 
Digital

CASE STUDY: Malaysian mothers flaunt their ‘bump’

By Chantelle Pang, Jul 29, 2011
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
Digital moves this week from Google, Groupon, The Economist and more 
Digital

Digital moves this week from Google, Groupon, The Economist and more

By Chantelle Pang, Jul 29, 2011
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
The Economist launches “World in Figures” application on iPhone and iPod 
Digital

The Economist launches “World in Figures” application on iPhone and iPod

By Chantelle Pang, Jul 28, 2011
HONG KONG – The Economist has launched its “World in Figures” application on iPhone and iPod, based on The Economist’s print publication of the same name.
Zenon Kohler joins Cutting Edge Brisbane 
Creativity

Zenon Kohler joins Cutting Edge Brisbane

By Chantelle Pang, Jul 28, 2011
BRISBANE – Cutting Edge Brisbane has announced well-known local creative, Zenon Kohler, has joined its team as art director.
Discovery Networks Asia-Pacific expands partnership with J:COM 
Media

Discovery Networks Asia-Pacific expands partnership with J:COM

By Chantelle Pang, Jul 28, 2011
TOKYO - Discovery Networks Asia-Pacific has announced that it will start delivering 3D programmes in Japan from 1 August.
Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties 
Advertising

Leo Burnett Melbourne takes on Warrnambool Cheese and Butter creative duties

By Chantelle Pang, Jul 26, 2011
MELBOURNE - Australian milk processor Warrnambool Cheese and Butter (WCB) has appointed Leo Burnett Melbourne as its lead strategic and creative agency.
Subaru Australia introduces new website 
Digital

Subaru Australia introduces new website

By Chantelle Pang, Jul 26, 2011
SYDNEY - After several months of upgrading work, Subaru Australia, together with Isobar, has launched a new website and digital platform.
‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese 
Digital

‘LUX Fantastical Manor’ attracts gamers on Farmville Chinese

By Chantelle Pang, Jul 22, 2011
SINGAPORE – Unilever’s LUX brand has made its first foray into the world of social gaming through a tie-in with Farmville Chinese creating a limited-edition event ...
Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands 
Digital

Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands

By Chantelle Pang, Jul 22, 2011
HONG KONG – Yesterday Cathay Pacific, HSBC and Ocean Park were voted Hong Kong’s most emotionally appealing brands at the 9th Yahoo Emotive Brand Awards.
Spikes Asia 2011 announces first two awards juries 
Creativity

Spikes Asia 2011 announces first two awards juries

By Chantelle Pang, Jul 21, 2011
ASIA-PACIFIC - Spikes Asia, the annual awards and festival for creative excellence in advertising and communications across Asia-Pacific, has announced the first two of this ...
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