Frédéric Colas

Recent articles by Frédéric Colas

Digital | Digital

CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis

Sep 24, 2012 | Comment now

Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, ...

Marketing | Marketing

CMO World Tour: Pierre Woreczek, chief brand and strategy officer, McDonald’s...

Aug 13, 2012 | Comment now

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk ...

CMO World Tour: Martin Riley, CMO, Pernod Ricard

Aug 3, 2012 | Comment now

Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in ...

Advertising | Advertising

CMO World Tour: David Fischer, Facebook's VP of advertising and global ...

Jul 11, 2012 | Comment now

Frédéric Colas chief strategy officer of Fullsix speaks to David Fischer, VP of advertising and global operations at Facebook on the importance of speed in ...

Digital | Digital

CMO World Tour: Jim Stengel, former CMO of P&G

Jun 20, 2012 | Comment now

Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & ...

Opinion: CMO World Tour interview with Olivier Faujour, General Mills

Apr 5, 2012 | Comment now

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in ...

Marketing | Marketing

Opinion: CMO World Tour interview with Federico Gonzalez of Disneyland Paris

Feb 28, 2012 | Comment now

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, ...

Marketing | Marketing

Opinion: CMO World Tour interview with Unilever's Keith Weed

Nov 14, 2011 | Comment now

Frédéric Colas, chief strategic officer of Fullsix, speaks to Keith Weed, chief marketing and communications officer at Unilever, on marketers who, until ...

Marketing | Marketing

Opinion: CMO World Tour interview with Fiat's Joao Ciaco

Sep 16, 2011 | Comment now

GLOBAL - In this installment of the CMO World Tour, Frédéric Colas, chief strategic officer of Fullsix, sits down with João Ciaco, director of advertising ...

Marketing | Marketing

OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global ...

Aug 29, 2011 | Comment now

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Nokia's director of global marketing operations, Phillip Manzi on how digital is ...

Advertising | Advertising

Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked.

Aug 15, 2011 | Comment now

Frédéric Colas, chief strategic officer of Fullsix, interviews Jon Wilkins, the co-founder of creative agency Naked Communications, as part of the on-going ...

Digital | Digital

Opinion: CMO World Tour Interview with Johan Jervoe, global vice-president ...

Jul 29, 2011 | Comment now

GLOBAL - Frédéric Colas, the chief strategy officer of digital marketing group Fullsix interviews Intel's global vice-president of marketing & sales Johan ...

Marketing | Marketing

OPINION: Revlon's Julia Goldin joins the CMO World Tour

Jul 25, 2011 | Comment now

GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Revlon CMO Julia Goldin as part of the CMO World Tour series.

Marketing | Marketing

CMO WORLD TOUR: Chris Burggraeve, global CMO for AB InBev, on understanding ...

Jul 18, 2011 | Comment now

In the first of a series of interviews by Frédéric Colas, the chief strategic officer of Fullsix speaks with Chris Burggraeve, global chief marketing ...

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