Kevin Yeow

Recent articles by Kevin Yeow

Marketing

By Kevin Yeow, Jul 13, 2011

Kevin Yeow, GM of ICLP China, points out five key things marketers should know about customer relationship management (CRM) in China

What do you think of GM's decision to stop advertising with Facebook?

Exactly the right decision
They will live to regret this
Doesn't really matter much in the end

| View results

Exactly the right decision

41%

They will live to regret this

21%

Doesn't really matter much in the end

38%

TOTAL VOTES: 29

VOTE

Campaign Asia-Pacific
May, 2012