David Seidler

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Recent articles by David Seidler

What's a 'like' worth? Measuring success for social media campaigns 
Digital

What's a 'like' worth? Measuring success for social media campaigns

By David Seidler, Jul 29, 2011
ASIA-PACIFIC - Facebook, Twitter, and YouTube are almost always at the core of any brand's social media strategy - but can campaigns there be measured with any real accuracy? ...
Japanese mobile merger makes for big new player 
Advertising

Japanese mobile merger makes for big new player

By David Seidler, Jul 29, 2011
TOKYO - Japanese telecommunications operator KDDI Corporation it is set to acquire Tokyo-based mobile ad service provider Nobot.
Top 10 spooky TVCs for Hungry Ghost month 
Advertising

Top 10 spooky TVCs for Hungry Ghost month

By David Seidler, Jul 29, 2011
In anticipation of the Hungry Ghost month across the Chinese diaspora, Campaign Asia-Pacific gets you ready to be freaked out with ten of the scariest TVCs around.
Singapore's Chinese Daily gets a new editor, Goh Sin Teck 
Media

Singapore's Chinese Daily gets a new editor, Goh Sin Teck

By David Seidler, Jul 29, 2011
SINGAPORE - Lianhe Zaobao, Singapore’s leading Chinese-language daily newspaper, has appointed Goh Sin Teck as its new editor, effective August 1, 2011.
I-Com forum seeks consensus on audience measurement 
Advertising

I-Com forum seeks consensus on audience measurement

By David Seidler, Jul 28, 2011
SINGAPORE - The International Conference on Online Media Measurement (I-COM) has expanded into Asia, appointing former Starcom MediaVest executive director Shashank Tripathi as ...
Boeing appoints new Southeast Asia communications director 
People

Boeing appoints new Southeast Asia communications director

By David Seidler, Jul 27, 2011
SINGAPORE - Boeing has announced the appointment of Jay Krishnan as its Communications director for Southeast Asia.
Vanish NapiSan bids for the White House 
Advertising

Vanish NapiSan bids for the White House

By David Seidler, Jul 27, 2011
SYDNEY - Historic handshakes, nation-stopping statements - and now, big billboards? Could the seat of US Government be set to go commercial? Australian cleaning brand NapiSan, ...
Catherine McNabb joins Dusit Thani as vice president of sales and marketing 
Marketing

Catherine McNabb joins Dusit Thani as vice president of sales and marketing

By David Seidler, Jul 25, 2011
BANGKOK - Dusit Thani Group, the Bangkok-based hotel and resort company, has appointed Catherine McNabb as vice president of sales and marketing.
CNN leads the race for news viewers: Synovate 
Media

CNN leads the race for news viewers: Synovate

By David Seidler, Jul 15, 2011
ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards 
Digital

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

By David Seidler, Jul 15, 2011
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.
New Zealand's Professional Public Relations signs up with Burson-Marsteller 
PR

New Zealand's Professional Public Relations signs up with Burson-Marsteller

By David Seidler, Jul 14, 2011
AUCKLAND - New Zealand agency Professional Public Relations (PPR) has announced an agreement with global communications firm Burson-Marsteller.
Andy Gibson joins Fosters as chief marketing officer 
People

Andy Gibson joins Fosters as chief marketing officer

By David Seidler, Jul 14, 2011
SYDNEY - Foster’s Group has appointed Andy Gibson, formerly of global beverage giant Diageo, to the role of chief marketing officer.
Digital's role to skyrocket globally: Group M 
Media

Digital's role to skyrocket globally: Group M

By David Seidler, Jul 12, 2011
GLOBAL - GroupM has forecast an increasingly key role for digital advertising over the next two years.
Warner TV launches in Hong Kong 
Media

Warner TV launches in Hong Kong

By David Seidler, Jul 11, 2011
HONG KONG - Already popular in Singapore and Taiwan, Warner TV has been launched on to Hong Kong's pay TV airwaves, through PCCW's internet television service Now TV.
Lowe Lintas wins Post-It for 3M 
Advertising

Lowe Lintas wins Post-It for 3M

By David Seidler, Jul 8, 2011
BANGALORE - Lowe Lintas, India, has been awarded 3M 's Post-It account after the global innovation giant called for a multi-agency pitch to market the iconic brand. and another ...
Blogger and Picasa to take on the family name 
Digital

Blogger and Picasa to take on the family name

By David Seidler, Jul 6, 2011
GLOBAL - Google is to retire its Picasa and Blogger brand names in an effort to streamline identification of the company’s social media offerings.
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May, 2012