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Profile / Mike Mernagh
Mike Mernagh
Send feedback to Mike Mernagh
Recent articles by
Mike Mernagh
Marketing
Five things you need to know about that search for the 'global consumer'
By
Mike Mernagh
, Jul 6, 2011
Mick Mernagh, chief insight officer, MediaCom Worldwide, has identified five essential ways that consumers in emerging Asian markets differ now and will continue to differ from ...
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7 ways marketers are using the mobile screen: JWT
Futurebrand names new Asia-Pacific CEO
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data points: Consumer spending in India
Data: What sports fans are watching
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Top 10 sports TVCs
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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