Jolene Otremba

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Recent articles by Jolene Otremba

Agency Report Card 2011: Asia's year of digital change 
Advertising

Agency Report Card 2011: Asia's year of digital change

By Jolene Otremba, Feb 9, 2012
Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.
Universal appeal, purpose, and a total experience: three rules for emerging brands 
Marketing

Universal appeal, purpose, and a total experience: three rules for emerging brands

By Jolene Otremba, Nov 24, 2011
ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.
Uniqlo identified as top emerging brand in new study 
Marketing

Uniqlo identified as top emerging brand in new study

By Jolene Otremba, Nov 22, 2011
ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging ...
Social media is the new TV: Effective Brands and BBH Summit 
Marketing

Social media is the new TV: Effective Brands and BBH Summit

By Jolene Otremba, Nov 10, 2011
ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted ...
Proximity and Goodstein and Partners shine at DMAs 
Digital

Proximity and Goodstein and Partners shine at DMAs

By Emily Tan, Jolene Otremba, Nov 10, 2011
BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate ...
Asia's elite still spending big: Synovate 
Marketing

Asia's elite still spending big: Synovate

By Jolene Otremba, Oct 19, 2011
ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, ...
Asia-Pacific's Top 1000 brands  
Marketing

Asia-Pacific's Top 1000 brands

By Jolene Otremba, Jun 29, 2011
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, ...
Top 1000 Asia-Pacific Brands report: Sony consolidates top spot 
Magazine Highlights

Top 1000 Asia-Pacific Brands report: Sony consolidates top spot

By Jolene Otremba, Jun 28, 2011
ASIA-PACIFIC - Electronic brands led by Sony, Samsung and Panasonic continue to resonate strongly with consumers in the region, according to the Top 1000 Asia-Pacific Brands ...
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May, 2012