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M&C Saatchi wins US$107 million Commonwealth Bank account 
Advertising

M&C Saatchi wins US$107 million Commonwealth Bank account

By Paul Howell, Feb 17, 2012
SYDNEY - M&C Saatchi has been named lead advertising agency for Australia's Commonwealth Bank, one of the world's 50 biggest financial institutions.
Measuring communication: Your opinion wanted 
PR

Measuring communication: Your opinion wanted

By Paul Howell, Feb 16, 2012
HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers ...
UK-Japan digital agency launches social media service 
Digital

UK-Japan digital agency launches social media service

By Paul Howell, Feb 16, 2012
LONDON - Fit Digital, a bilingual Japanese-English digital agency based in the UK, has launched a Japanese-language social media marketing service for western brands looking to ...
Iris hires Dan Pankraz as joint regional planning director 
People

Iris hires Dan Pankraz as joint regional planning director

By Paul Howell, Feb 15, 2012
SYDNEY -
Ogilvy creates cross-discipline social media practice 
Advertising

Ogilvy creates cross-discipline social media practice

By Paul Howell, Feb 14, 2012
HONG KONG - Ogilvy & Mather has announced the launch of "Social@Ogilvy", a new worldwide practice connecting the agency's social-media experts.
McCann launches MRM in Australia 
Digital

McCann launches MRM in Australia

By Paul Howell, Feb 13, 2012
MELBOURNE - McCann has brought its technology-driven marketing services arm MRM to Australia.
Tesco expands its virtual stores to bus stops 
Digital

Tesco expands its virtual stores to bus stops

By Paul Howell, Feb 10, 2012
SEOUL - Tesco Homeplus is expanding its trial of ground breaking virtual stores, to 20 bus stops in Seoul.
Integer opens in Mumbai 
Marketing

Integer opens in Mumbai

By Paul Howell, Feb 8, 2012
MUMBAI - Promotional and shopper marketing agency the Integer Group has opened an office in Mumbai, in partnership with TBWA.
India's Ministry of Tourism returns to Ogilvy Delhi 
Advertising

India's Ministry of Tourism returns to Ogilvy Delhi

By Paul Howell, Jan 30, 2012
DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.
Australian market set for modest media spend growth in 2012: Starcom research 
Media

Australian market set for modest media spend growth in 2012: Starcom research

By Paul Howell, Jan 30, 2012
SYDNEY - Advertisers in the Australian market are expecting to increase their main media spending by 3.8 per cent in 2012, according to the latest Starcom Mediavest Group Media ...
Former Clemenger BBDO creatives launch Nation in Adelaide 
People

Former Clemenger BBDO creatives launch Nation in Adelaide

By Paul Howell, Jan 27, 2012
ADELAIDE - Former co-creative directors for BBDO Clemenger Adelaide Geoff Robertson and Greg Knagge have opened a new boutique agency in the South Australian capital.
Uniqlo cashing in on Kei Nishikori's Australian Open success 
Marketing

Uniqlo cashing in on Kei Nishikori's Australian Open success

By Paul Howell, Jan 27, 2012
TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose ...
Tourism Fiji in search of an advertising partner  
Advertising

Tourism Fiji in search of an advertising partner

By Paul Howell, Jan 26, 2012
NADI - Fiji's national tourism body has launched a pitch among multinational advertising agencies, hoping to find a single creative network for a new global brand push.
Regional ECD John "JJ" Jakubowski departs from OgilvyOne 
Digital

Regional ECD John "JJ" Jakubowski departs from OgilvyOne

By Paul Howell, Jan 18, 2012
ASIA-PACIFIC - OgilvyOne and its regional executive creative director John Jakubowski have parted ways, with the high-profile recruit having served less than a year with the ...
Emerging markets "in love" with social media: Forrester Research 
Digital

Emerging markets "in love" with social media: Forrester Research

By Paul Howell, Jan 5, 2012
ASIA-PACIFIC - Global research provider Forrester has released a new study on social media adaptation around the world. The results show some of the world's keenest users are ...
GfK appoints several executives around Asia-Pacific 
People

GfK appoints several executives around Asia-Pacific

By Paul Howell, Jan 5, 2012
ASIA-PACIFIC - Market research provider GfK has promoted Frans Janssen to the role fo executive managing director for the Asia-Pacific region. His appointment is one of three ...
Ogilvy & Mather wins global Philips business 
Advertising

Ogilvy & Mather wins global Philips business

By Matt Williams, Paul Howell, Dec 14, 2011
GLOBAL - Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account.
Former Miss India helps promote her current employer British Airways 
Advertising

Former Miss India helps promote her current employer British Airways

By Paul Howell, Dec 12, 2011
MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli ...
Melbourne hotel group turns guests in to art theives 
Marketing

Melbourne hotel group turns guests in to art theives

By Paul Howell, Dec 8, 2011
MELBOURNE - Art Series Hotels, which has three boutique properties in Melbourne, is challenging its guests to steal a US$15,000 piece of art from its walls.
CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa 
Media

CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa

By Paul Howell, Dec 7, 2011
GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.
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May, 2012