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Profile / Paul Howell
Paul Howell
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Recent articles by
Paul Howell
Advertising
Havas takes majority stake in Australian agency Host
By
Paul Howell
, Jul 20, 2011
SYDNEY - Havas Worldwide has agreed to take a 51 per cent stake in one of Australia's largest independent agencies, Host.
Advertising
Batey and Qatar Airways unveil worldwide campaign
By
Paul Howell
, Jun 22, 2011
PARIS - Qatar Airways has launched a new television advertising campaign, highlighting its growing range of destinations and award-winning cabin crew. Developed by Batey, the ...
People
BMW Asia appoints Sethipong Anutarsoti as corporate affairs director
By
Paul Howell
, Jun 17, 2011
ASIA-PACIFIC - Sethipong Anutarasoti has been appointed as corporate affairs director for BMW Group Asia, effective from 1 July. He will be based at the group's regional ...
Advertising
Four Yellow Pencils for Asia at the D&AD Awards
By
Paul Howell
, Jun 17, 2011
GLOBAL - Australia, Japan and Singapore were the big Asia-based winners at last night’s D&AD Awards in New York.
Marketing
CEOs think marketers lack credibility : Fournaise
By
Paul Howell
, Jun 15, 2011
GLOBAL - 73 per cent of CEOs think marketers "lack business credibility" and are not the business growth generators they should be, according to damning research by the ...
Media
Tourism Australia selects OMD for US$190m media account
By
Paul Howell
, Jun 14, 2011
SYDNEY - Tourism Australia has appointed OMD for its global media services account, covering media planning and buying, search marketing and optimisation, and social media ...
Advertising
Creativeland hosts 24-hour online race for Audi in India
By
Paul Howell
, Jun 14, 2011
INDIA - Creativeland has helped to make Audi's win in the 24-hour Le Mans race doubly sweet, creating an online version of the event that attracted over 400,000 participants.
Advertising
Chris Foster spells out his plans for Saatchis in Asia
By
Paul Howell
, Jun 10, 2011
ASIA-PACIFIC - Just one week into the job, newly appointed regional CEO for Saatchi & Saatchi Chris Foster talks to Campaign about his priorities for the agency and his focus ...
Creativity
Hyundai, eYeka tap consumers for global Veloster launch
By
Paul Howell
, Jun 8, 2011
GLOBAL - Hyundai is undertaking what will be the largest consumer co-creation project of its kind in the automotive sector for the launch of its Veloster coupé.
Media
France bans Twitter and Facebook from national TV
By
Paul Howell
, Jun 7, 2011
FRANCE - France has banned local journalists from referring to specific social networking sites at the end of programming. The government says closing programmes with phrases ...
Media
National Geographic channel, Panasonic and Unesco join forces
By
Paul Howell
, Jun 3, 2011
GLOBAL — National Geographic channel has announced a new sponsorship deal with Panasonic. It will see a special programming block focused on United Nations Education, ...
Digital
LG clarifies digital arrangements following AOR claim
By
Paul Howell
, Jun 3, 2011
GLOBAL - LG has clarified its digital arrangements after one agency asserted that it had been chosen as the group's agency-of-record.
Media
Aegis Media Pacific appoints Luke Littlefield as CEO
By
Paul Howell
, Jun 3, 2011
Aegis Media has promoted Luke Littlefield to be CEO of Aegis Media Pacific. He'll lead the 950 staff working across the group's Australia and New Zealand offices.
People
Weber Shandwick hires SVP of healthcare in Japan
By
Paul Howell
, Jun 2, 2011
TOKYO - Public relations network Weber Shandwick is expanding its coverage of the Japanese healthcare sector, and has appointed Kazuhiro Hoshi as senior vice-president of the ...
Advertising
Chris Foster returns as regional head of Saatchi & Saatchi
By
Paul Howell
, May 30, 2011
SINGAPORE - Chris Foster, former Saatchi & Saatchi CEO for Japan, Korea and Hong Kong, is returning to the region after a stint in the US.
Digital
Iris creates social media content division Urgent Genius
By
Paul Howell
, May 19, 2011
GLOBAL – Iris has launched a new social media content division to produce fast and effective online content to topical issues and trends.
Digital
Jeff Benjamin, Mark Patterson to lead Spikes 2011 juries
By
Paul Howell
, May 19, 2011
ASIA-PACIFIC – Spikes Asia has announced Crispin Porter + Bogusky's Jeff Benjamin and GroupM's Mark Patterson as jury heads in the digital and media categories respectively.
Digital
John Murray appointed Aegis Media's global digital leader
By
Paul Howell
, May 18, 2011
GLOBAL – Aegis Media has created a new senior global management role, appointing John Murray as president of its digital action group – a new initiative that aims ...
Media
I&S BBDO Japan studies post-disaster preferences
By
Paul Howell
, May 18, 2011
JAPAN – New I&S BBDO Japan research, compiled in the wake of Japan’s earthquake disaster, has found how consumer preferences change during large-scale emergencies.
Creativity
Adrian An heads home to DDB Group Korea
By
Paul Howell
, May 17, 2011
SEOUL – DDB has appointed Adrian An to head its creative teams in Korea as executive creative director.
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Futurebrand names new Asia-Pacific CEO
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data points: Consumer spending in India
Data: What sports fans are watching
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Top 10 sports TVCs
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
41%
They will live to regret this
21%
Doesn't really matter much in the end
38%
TOTAL VOTES: 29
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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