David Clugston

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Recent articles by David Clugston

Opinion: Can analytics give us a deeper understanding of digital itself? 
Digital

Opinion: Can analytics give us a deeper understanding of digital itself?

By David Clugston, Jan 12, 2012
David Clugston, head of analytics for Mediabrands Asia-Pacific, discusses taking analytics beyond traditional media and using it to better understand digital executions.
Opinion: Digital marketing is a joke 
Digital

Opinion: Digital marketing is a joke

By David Clugston, Jul 14, 2011
Dave Clugston, regional business director of global consultancy R3, argues that despite the lip-service it gets, digital marketing in Asia still has a long way to go.
OPINION: Marketing to a generation of digital wunderkinder 
Digital

OPINION: Marketing to a generation of digital wunderkinder

By David Clugston, May 27, 2011
David Clugston, regional business consultant at R3, looks at the implications for marketers of a generation of digital wunderkinder moving towards their first month of a ...
How to solve a problem like ROI 
Marketing

How to solve a problem like ROI

By David Clugston, Apr 15, 2011
David Clugston, regional business consultant at R3, goes back to basics in exploring how to measure and understand marketing effectiveness.
OPINION: Better digital measurement 
Digital

OPINION: Better digital measurement

By David Clugston, Apr 1, 2011
David Clugston, regional business consultant at R3, shares his thoughts on how to measure digital better in a day and age where digital marketing is omnipresent.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012