Katherine Levy

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Recent articles by Katherine Levy

PHD hires Devoy for global strategy 
Media

PHD hires Devoy for global strategy

By Katherine Levy, Mar 30, 2012
GLOBAL - PHD Worldwide has appointed Malcolm Devoy to the newly created role of international strategy director.
Carat lands $3 billion global General Motors media 
Advertising

Carat lands $3 billion global General Motors media

By Katherine Levy, Matthew Miller, Jan 26, 2012
GLOBAL - General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
Shell launches US$230 million global media review 
Media

Shell launches US$230 million global media review

By Katherine Levy, Jan 13, 2012
GLOBAL - Shell has kick-started a review of its estimated US$230 million global media account, which is currently held by WPP's MediaCom.
Bullish APAC results drives Aegis Q1 growth ahead of rivals 
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Bullish APAC results drives Aegis Q1 growth ahead of rivals

By Katherine Levy, May 13, 2011
GLOBAL - Aegis Group, home to Carat, Vizeum, Isobar, iProspect and Posterscope, has outperformed most of its marcoms rivals to post a 9.1 per cent rise in organic revenue for ...
Novartis to review US$600m global media business 
Media

Novartis to review US$600m global media business

By Katherine Levy, Apr 14, 2011
GLOBAL - Novartis, the pharmaceutical giant, is gearing up to launch a review of its estimated US$600 million global media business.
Naked's Jonny Shaw on specialist gaming arm Play 
Digital

Naked's Jonny Shaw on specialist gaming arm Play

By Katherine Levy, Mar 29, 2011
TOKYO - As Naked Communications gets ready to launch its specialist discipline called Play, Naked Japan founder partner Jonny Shaw discusses how he hopes the initiative will ...
Sara Lee calls US$200m global media review 
Media

Sara Lee calls US$200m global media review

By Katherine Levy, Mar 21, 2011
GLOBAL - Sara Lee is reviewing its estimated US$200 million international media planning and buying business for its bakery and beverage division.
Warner Bros adds movie service to Facebook 
Digital

Warner Bros adds movie service to Facebook

By Katherine Levy, Mar 9, 2011
GLOBAL - Warner Bros has become the first major studio to launch an online film rental service on Facebook, enabling users to watch a film within the social network site for ...
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Campaign Asia-Pacific
May, 2012