Sarah Shearman

Send feedback to Sarah Shearman



Recent articles by Sarah Shearman

Facebook 'likely to roll out mobile ads in weeks' 
Advertising

Facebook 'likely to roll out mobile ads in weeks'

By Sarah Shearman, Feb 7, 2012
GLOBAL - Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.
Google demotes own browser after promoted link debacle 
Digital

Google demotes own browser after promoted link debacle

By Sarah Shearman, Jan 5, 2012
GLOBAL - Google has demoted its Chrome browser in web-search rankings after being accused of violating its own anti-spam laws in a sponsored blog campaign.
LBi opens Australian office 
Digital

LBi opens Australian office

By Sarah Shearman, Nov 23, 2011
SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.
Tim Cook takes control of Apple after Steve Jobs' resignation 
People

Tim Cook takes control of Apple after Steve Jobs' resignation

By Sarah Shearman, Aug 26, 2011
CALIFORNIA - Chief operating officer Tim Cook has taken over the CEO role for Apple, after co-founder Steve Jobs' resignation on 24 August.
Google and Amazon halt in-app sales after Apple tightens rules 
Digital

Google and Amazon halt in-app sales after Apple tightens rules

By Staff Reporters, Sarah Shearman, Jul 27, 2011
GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new ...
Google enhances display network measurement tools 
Digital

Google enhances display network measurement tools

By Sarah Shearman, Jun 15, 2011
GLOBAL - Google is rolling out a "performance bundle" for its display network, which it claims will provide "more meaningful metrics" for advertisers to judge the effectiveness ...
Facebook quietly rolls out facial recognition technology 
Digital

Facebook quietly rolls out facial recognition technology

By Sarah Shearman, Jun 9, 2011
GLOBAL - Facebook has quietly expanded facial recognition technology that automatically identifies users' pictures to their friends to the UK and "most countries".
LG Electronics appoints iCrossing to global digital duties 
Digital

LG Electronics appoints iCrossing to global digital duties

By Sarah Shearman, Jun 2, 2011
GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.
Google unveils mobile Wallet and Offers services 
Digital

Google unveils mobile Wallet and Offers services

By Sarah Shearman, May 27, 2011
GLOBAL - Google has released details of its forthcoming mobile payment service, Google Wallet, and its rival to the likes of Facebook Deals, Google Offers.
Twitter acquires Tweetdeck for US$40m 
Digital

Twitter acquires Tweetdeck for US$40m

By Sarah Shearman, May 26, 2011
GLOBAL - Twitter has acquired Tweetdeck, the London-based desktop application start-up, for US$40 million.
Google hires top P&G digital exec to drive YouTube sales 
Digital

Google hires top P&G digital exec to drive YouTube sales

By Sarah Shearman, May 25, 2011
GLOBAL - Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice-president of sales and marketing for YouTube and video.
Google expands social search service globally 
Digital

Google expands social search service globally

By Sarah Shearman, May 23, 2011
GLOBAL - Google is expanding its social search service by making it available in an additional 19 languages, with more to follow.
P&G appoints new global digital marketing head 
Digital

P&G appoints new global digital marketing head

By Sarah Shearman, May 4, 2011
GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.
Facebook trials online voucher service 
Digital

Facebook trials online voucher service

By Sarah Shearman, Apr 27, 2011
GLOBAL - Facebook has rolled out a trial for its Deals online voucher service, which lets users purchase items with Facebook Credits in five cities across the US.
Pernod Ricard plots digital push for Olmeca Tequila 
Digital

Pernod Ricard plots digital push for Olmeca Tequila

By Sarah Shearman, Apr 21, 2011
GLOBAL - Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young 'urbanites' in particular.
Google rolls out premium content-promoting algorithm 
Digital

Google rolls out premium content-promoting algorithm

By Sarah Shearman, Apr 13, 2011
GLOBAL - Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users ...
Twitter to launch geo-targeted promoted tweets and data for marketers 
Digital

Twitter to launch geo-targeted promoted tweets and data for marketers

By Sarah Shearman, Apr 8, 2011
GLOBAL - Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
Yahoo rolls out intuitive search product 
Digital

Yahoo rolls out intuitive search product

By Sarah Shearman, Mar 25, 2011
GLOBAL - Yahoo has unveiled a new search product that answers users' questions as they type their query into the search box.
Linked In eyes revenue boost with marketing appointment 
Digital

Linked In eyes revenue boost with marketing appointment

By Sarah Shearman, Mar 23, 2011
GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.
Profero wins global digital account for Smirnoff 
Digital

Profero wins global digital account for Smirnoff

By Sarah Shearman, Mar 17, 2011
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
DISCUSSION

Latest

Popular Comments

POLLS
What do you think of GM's decision to stop advertising with Facebook?
   |   View results
Exactly the right decision
  41%
 
They will live to regret this
  21%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 29

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012