Hari Shankar

Send feedback to Hari Shankar



Recent articles by Hari Shankar

OPINION: Pinterest–understanding the post-hype interest 
Digital

OPINION: Pinterest–understanding the post-hype interest

By Hari Shankar, Apr 26, 2012
Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, ...
OPINION: How social is changing your search world 
Digital

OPINION: How social is changing your search world

By Hari Shankar, Mar 22, 2012
The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?
OPINION: Searching the mind of the world 
Digital

OPINION: Searching the mind of the world

By Hari Shankar, Feb 16, 2012
Hari Shankar, Asia-Pacific director at Performics, gazes in awe at the 'auto-complete' terms appearing in his search-engine bar, and the profound implications this form of ...
Opinion: A storm in the tablet cup 
Digital

Opinion: A storm in the tablet cup

By Hari Shankar, Jan 19, 2012
Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.
Opinion: Measuring ROSS 
Digital

Opinion: Measuring ROSS

By Hari Shankar, Nov 24, 2011
Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.
Opinion: Google – An emerging monopoly? 
Digital

Opinion: Google – An emerging monopoly?

By Hari Shankar, Oct 27, 2011
Hari Shankar, Asia-Pacific director at Performics discusses life in a Google Universe.
OPINION: Is Facebook the next Yahoo? 
Digital

OPINION: Is Facebook the next Yahoo?

By Hari Shankar, Sep 23, 2011
Facebook has ruled supreme since its launch, however its lack of forward planning and direction may make it vulnerable to turning into yesterday's news, says Hari Shankar, ...
OPINION: Looking at the 'plus' in Google+ 
Digital

OPINION: Looking at the 'plus' in Google+

By Hari Shankar, Aug 19, 2011
ASIA-PACIFIC - Hari Shankar, Asia-Pacific director at Performics, gives his review of the new Google + platform.
OPINION - Demand side platforms - boom or bubble? 
Media

OPINION - Demand side platforms - boom or bubble?

By Hari Shankar, Jul 22, 2011
Hari Shankar, Asia-Pacific director at Performics, wonders if DSPs are a fleeting craze or here to stay.
OPINION: Is there room for more social networks? 
Digital

OPINION: Is there room for more social networks?

By Hari Shankar, Jun 17, 2011
Hari Shankar, Asia-Pacific director at Performics, asks whether there is room for more social networks.
OPINION: The root causes of Yahoo's plight today 
Digital

OPINION: The root causes of Yahoo's plight today

By Hari Shankar, May 6, 2011
Hari Shankar, Asia-Pacific director at Performics, takes a look at the demise of Yahoo products with great potential and examines the root causes of the once sought after ...
OPINION: Creating sustained demand vs cost per conversion 
Digital

OPINION: Creating sustained demand vs cost per conversion

By Hari Shankar, Mar 25, 2011
Hari Shankar, Asia-Pacific director at Performics, explores whether marketers should be obsessed with CPA or create a sustained demand model with CPA zones.
OPINION: Reality or Fallacy?  
Digital

OPINION: Reality or Fallacy?

By Hari Shankar, Feb 18, 2011
Hari Shankar director APAC performance marketing services and technological solutions agency at Performics asks whether online demand generation using social network ads is a ...
DISCUSSION

Latest

Popular Comments

POLLS
What do you think of GM's decision to stop advertising with Facebook?
   |   View results
Exactly the right decision
  41%
 
They will live to regret this
  21%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 29

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012