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Magz Osborne

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Recent articles by Magz Osborne

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Motricity exits Asia after Axiata loss

By Magz Osborne, Jan 26, 2012

KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.

Media

Simon Twiston Davies to step down as CASBAA CEO

By Magz Osborne, Jan 20, 2012

HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.

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Tributes pour in for Mike Boekholt

By Magz Osborne, Jan 4, 2012

HONG KONG – Tributes have been pouring in for renowned creative Mike Boekholt, who passed away in Hong Kong on 27 December 2011, aged 46.

Media

CASBAA 2011: Linear advertising “won’t survive”

By Magz Osborne, Nov 2, 2011

HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at ...

Media

CASBAA 2011: Pay TV urged to innovate, collaborate

By Magz Osborne, Nov 1, 2011

HONG KONG – The region’s assembled pay-TV industry was encouraged to embrace new distribution opportunities and monetise content, as windows shorten and demand for ...

Digital

New Zealand, Hong Kong top TV regulators: CASBAA report

By Magz Osborne, Emily Tan, Sep 28, 2011

ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.

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Ogilvy hires Louise Kuegler as regional business development director

By Magz Osborne, Sep 26, 2011

SINGAPORE - Ogilvy & Mather has hired Louise Kuegler as its regional business development director for Asia-Pacific, to be based at the Ogilvy hub in Singapore.

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Jean-Yves Naouri on exploring the new penalty of leadership

By Magz Osborne, Sep 20, 2011

SPIKES ASIA – In the closing session of Spikes Asia’s second day, presented by Starcom MediaVest Group, Publicis’ Jean-Yves Naouri explored the new "penalty" ...

Creativity

DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'

By Magz Osborne, Sep 19, 2011

SPIKES ASIA – It was standing room only as Emmy-award winning writer and co-executive producer of The Simpsons Joel Cohen took to the stage at Spikes Asia 2011, presented ...

Media

ZenithOptimedia wins Nestlé in Korea

By Magz Osborne, Sep 8, 2011

SEOUL – Nestlé is believed to have handed media account to ZenithOptimedia Korea.

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INTERVIEW: Lowe and Partners’ Michael Wall to speak at Spikes 2011

By Magz Osborne, Sep 6, 2011

SINGAPORE – Ahead of a presentation at Spikes Asia 2011, Global CEO at Lowe and Partners Michael Wall, tells Campaign about letting the agency’s creatives - and its ...

Media

ZenithOptimedia promotes Malcolm Hanlon to COO of Asia-Pacific

By Magz Osborne, Jul 18, 2011

ASIA-PACIFIC – ZenithOptimedia has promoted Malcolm Hanlon to COO Asia Pacific, effective immediately.

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Isobar appoints regional practice leader on social and analytics

By Magz Osborne, Jul 7, 2011

ASIA PACIFIC - Isobar has announced the appointment of Arvind Sethumadhavan as practice leader on social and return-on-investment (ROI) analytics for the Asia-Pacific region.