Suzy Bashford

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Recent articles by Suzy Bashford

INSIGHT: Retail staff a crucial brand extension 
Magazine Highlights

INSIGHT: Retail staff a crucial brand extension

By Suzy Bashford, Jul 4, 2011
A burgeoning middle class in Asia may provide brands with retail opportunities, but it is also making the shortfall in staff capabilities more obvious.
INSIGHT: A golden retail opportunity overlooked 
Marketing

INSIGHT: A golden retail opportunity overlooked

By Suzy Bashford, Jun 1, 2011
Both clients and agencies are unclear about what shopper marketing is, what it can achieve, and how to implement it into campaigns. But they’ll have to learn.
Secrets to a lasting client-agency relationship 
Advertising

Secrets to a lasting client-agency relationship

By Suzy Bashford, Nov 11, 2010
Long-term client agency partnerships may seem a thing of the past, but those who stay committed often find it a far more rewarding experience.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012