Tessa Thorniley

Send feedback to Tessa Thorniley



Recent articles by Tessa Thorniley

High-end brands spy opportunity in Asia's emerging markets 
Marketing

High-end brands spy opportunity in Asia's emerging markets

By Tessa Thorniley, Jan 17, 2011
When Louis Vuitton chief executive Yves Carcelle cut the ribbon on the luxury group’s first store in Mongolia last October, he said he had noticed many Vuitton bags ...
Is pharma social? 
Digital

Is pharma social?

By Tessa Thorniley, Dec 15, 2010
In an industry with almost no above-the-line advertising, social media would seem to offer exciting marketing potential. Indeed, the mass of pharmaceutical information being ...
The evolution of China’s follower brands 
Marketing

The evolution of China’s follower brands

By Tessa Thorniley, Nov 11, 2010
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
DISCUSSION

Latest

Popular Comments

POLLS
What do you think of GM's decision to stop advertising with Facebook?
   |   View results
Exactly the right decision
  41%
 
They will live to regret this
  21%
 
Doesn't really matter much in the end
  38%
TOTAL VOTES: 29

VOTE
View previous polls »
MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012