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Magz Osborne

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Recent articles by Magz Osborne

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Clear to fansource Ronaldo's new hairdo in global first

By Magz Osborne, Mar 8, 2012

GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the ...

Media

Unilever media pitch gets underway

By Magz Osborne, Mar 2, 2012

GLOBAL – The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying.

Media

Maxus Asia-Pacific appoints Simon Porter as regional trading head

By Magz Osborne, Feb 24, 2012

HONG KONG - Simon Porter, most recently AV trading director at UK media independent Walker Media, has joined Maxus as Asia-Pacific head of trading.

Media

PHD wins Transitions Optical

By Magz Osborne, Feb 16, 2012

SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.

Media

ESS’s Mike Kerr appointed CEO of The Asian Tour

By Magz Osborne, Feb 10, 2012

SINGAPORE - Professional golfing franchise The Asian Tour has appointed ESPN Star Sports’ Mike Kerr as its CEO, based at the Tour’s Singapore headquarters. He ...

Digital

StarHub’s domain name purchase sparks TLD debate

By Magz Osborne, Feb 2, 2012

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.

Media

Discovery appoints Julie Petersen as vice president research

By Magz Osborne, Jan 31, 2012

SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.

People

Mindshare Indonesia appoints Himanshu Shekhar as CEO

By Magz Osborne, Jan 16, 2012

JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.

Advertising

UM, BBDO pick up ExxonMobil globally

By Magz Osborne, Nov 4, 2011

GLOBAL – IPG’s UM and Omnicom Group’s BBDO have been awarded ExxonMobil’s media and advertising respectively, following a year-long review.

Creativity

Lowe and Partners on populist creativity

By Magz Osborne, Sep 20, 2011

SPIKES ASIA - Day three of Spikes Asia 2011 saw Lowe and Partners global CEO Michael Wall, and Lowe Philippines ECD Leigh Reyes co-present ‘For the many not the few: ...

Advertising

AirAsia’s Fernandes to helm The Apprentice Asia

By Magz Osborne, Jul 13, 2011

SINGAPORE – The Apprentice Asia has finally found someone to fill the all-important Donald Trump role - in the form of AirAsia’s Tony Fernandes.

Magazine Highlights

INSIGHT: The value of in-house media expertise

By Magz Osborne, Jul 4, 2011

It may not be right for all brands, but in-house media buying and planning is a popular option, despite the risks.

Advertising

Ogilvy Singapore chief of staff heads to Lowe

By Magz Osborne, Jun 3, 2011

SINGAPORE - Sarah Maclean is to join Lowe and Partners from Ogilvy Singapore.

Digital

Amobee appoints regional managing director

By Magz Osborne, Jun 1, 2011

SINGAPORE - Mobile advertising solutions company Amobee has today announced the appointment of Grant Watts to managing director for the Asia-Pacific region.

Advertising

Staff churn set to increase across Asia

By Magz Osborne, May 31, 2011

ASIA-PACIFIC - The high-level churn of skilled creative talent in Asia is set to get worse before it gets better, according to specialist recruiters in the market.

Digital

TBWA launches online fundraising initiative ‘Jam with Japan’

By Magz Osborne, May 26, 2011

SINGAPORE – TBWA Group Singapore in partnership with The Dirt Radicals has launched online fundraising initiative ‘Jam with Japan’.

Advertising

Expedia shortlists two in SEA creative pitch

By Magz Osborne, May 26, 2011

SINGAPORE – Online travel firm Expedia is believed to be down to a shortlist of two agencies in the pitch for its creative business in Southeast Asia.