Staff Writer

Recent articles by Staff Writer

DDB wins creative lead agency role for Bentley in China

Mar 14, 2013 seg | Comment now

SHANGHAI - DDB China Group has been awarded the creative lead agency role for Bentley Motors China, following a competitive pitch against three undisclosed ...

TNS steps up digital expertise with appointment of Joe Webb

Mar 7, 2013 seg | Comment now

HONG KONG - TNS, the world’s largest custom research company, today announced that Joe Webb has been appointed Head of Digital, Greater China.

Advertising

Adidas picks Hebe Tien as brand ambassador for year-long campaign in China

Mar 6, 2013 seg | Comment now

SHANGHAI - Adidas has announced that its new 360-degree campaign in China will feature Hebe Tien Fu-Chen as its women’s category brand ambassador.

Advertising

David Liu appointed chairman, CEO of Posterscope China and Taiwan

Mar 4, 2013 seg | Comment now

SHANGHAI - David Liu (pictured) has taken up the newly created position of chairman and CEO for Posterscope, managing 166 staff members across 18 offices in ...

Marketing

Andrew Ho joins Face from Clear Ideas

Feb 26, 2013 seg | Comment now

HONG KONG - Co-creation agency Face has appointed Andrew Ho (pictured) as managing director of its recently opened operations in Asia.

Standard Chartered raises HK$75,000 in Facebook CSR campaign before annual ...

Feb 22, 2013 seg | Comment now

HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community ...

Marketing

Fluid appointed agency of record for Hong Kong's Lan Kwai Fong brand

Feb 21, 2013 seg | Comment now

HONG KONG - Fluid will revitalise the iconic Lan Kwai Fong brand in Hong Kong and bring it into mainland China's Chengdu and Haikou after being appointed as ...

Advertising

Snap Mobile expands mobile advertising product suite

Feb 21, 2013 seg | Comment now

HONG KONG - Snap Mobile, the mobile advertising division of Pixel Media, has added new product offerings to its mobile ad suite.

Advertising

Leo Chu joins Wieden+Kennedy from Tribal DDB as regional head of digital

Feb 20, 2013 seg | Comment now

SHANGHAI - Wieden+Kennedy Shanghai (W+K) has hired Leo Chu (pictured) from Tribal DDB, where he was managing director.

Waggener Edstrom promotes Antoine Calendrier to China general manager

Feb 20, 2013 seg | Comment now

HONG KONG - To support the expansion of its APAC business, Waggener Edstrom Worldwide has promoted Antoine Calendrier (pictured) to general manager for China.

Longines Hong Kong Masters announces Gucci as lead sponsor

Feb 19, 2013 seg | Comment now

HONG KONG - EEM World, the organizer of the the Longines Hong Kong Masters, has signed Gucci as lead sponsor for the equestrian event, slated for the ...

Dairy Farm picks Edelman for four specialty stores

Feb 7, 2013 seg | Comment now

HONG KONG - Dairy Farm has appointed Edelman as its lead PR agency for Market Place by Jasons, Jasons Food & Living, ThreeSixty and Oliver’s the Delicatessen.

Advertising

SARFT cracks down on corruption by banning 'gift-giving' ads

Feb 7, 2013 seg | Comment now

BEIJING - The State Administration of Radio, Film and Television (SARFT) has issued an order to radio and television stations to immediately stop broadcastin...

Media

BMW's Mini calls digital pitch in China

Feb 5, 2013 seg | Comment now

SHANGHAI - BMW Mini has invited around four undisclosed agencies to pitch for its digital business in China.

Advertising

Leo Burnett folds Emporio Asia under Shanghai ops, imports new talent

Feb 4, 2013 seg | Comment now

SHANGHAI - Leo Burnett has finalised a restructuring of its offerings in the area of digital services and interactive marketing, while separately hiring ...

Media

Pete Wong leaves ZenithOptimedia for Google

Feb 1, 2013 seg | Comment now

SHANGHAI - Pete Wong (pictured) has joined Google as head of platforms with a scope covering Hong Kong, Taiwan and mainland China.

Media

ZenithOptimedia retains Abbott Nutrition

Feb 1, 2013 seg | Comment now

SHANGHAI - After the conclusion of Abbott Nutrition's media pitch, which started in October last year, ZenithOptimedia has retained the account for its ...

Marketing

Mythical ‘nian’ figure modernised for McDonald’s' Chinese New Year campaign

Jan 30, 2013 seg | Comment now

SHANGHAI - McDonald’s has chosen the mythical beast 'nian' for its Chinese New Year campaign—but as a more fun than scary character.

Media

one2free 'gamifies' Facebook feeds to promote cloud-based mobile game

Jan 28, 2013 seg | Comment now

HONG KONG - To promote one2free's new cloud-based mobile gaming platform, Game Box, TBWA’s Digital Arts Network has gone past Facebook apps to enable ...