Jan 21, 2019

New Business League: December 2018 report

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

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New Business League: December 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Kellogg's India, Dusto China Project, Phoenix- South Malls Launch Hong Kong Project, Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project	107.79	Amway Artistry China Project	107.46
2	2	J Walter Thompson	Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific	95.18	Kellogg's India	81.32
3	4	Publicis	Nestle_NIN Lab 2019 SoW China, Qiantu Motor China, Mead Johnson - A+ Hong Kong Project, Adidas China, Expedia Hong Kong Project	80.34	CIB China	79.89
4	3	Leo Burnett	VW- New VI Phase 2 China Project, Welspun Group India, VW- Brand Net Feasibility Study China Project, The Coca Cola Company Indonesia	78.08	KEI Industries India Retainer	77.78
5	5	Isobar	Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand	52.21		52.21
6	6	Saatchi & Saatchi	Siemens Home Appliances Asia Pacific, Yili Guliduo China, Macro (Kitchen Utensils) China, Yili Baby Milk China	40.75	Emirates Air Hongkong	40.05
7	8	DDB	Amway Nutrilite China, Emerson Sensi Hydro China Project, Neo Wiz Korea, Samsonite Regional Singapore, PUB Singapore	58.20	Samsung Electronics visual display Global	35.40
8	7	McCann WorldGroup	TOSHIBA China, APP Paper Product China, GuangMing Changyou China, Philip Morris Korea Project	37.97	Cathay Pacific Global	33.97
9	9	Dentsu	Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand	29.76	TCP Thailand Project	28.21
10	11	VMLY&R	Abbott China, Think Conveyancing Australia, American Express Australia project, Amart Australia, Best&Less Australia	33.44	BRAND’S Suntory Thailand	28.08

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Recent wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Wavemaker	OLA New Zealand, New Balance China, Mitsubishi Motors Australia, Huawei India, YouFoodz Australia	62.02	Daimler Malaysia	43.00
2	2	MediaCom	Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China	56.19	Vileda UAE	38.45
3	4	OMD	Shuanghui China, Daimler Malaysia, Gentle Supreme Malaysia, Shell Australia, Clorox Australia	51.32	Luxottica Australia	37.14
4	3	Zenith	Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific	40.18	Shuanghui China	35.54
5	5	Universal McCann	Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia	33.65	General Mills China	26.48
6	7	Havas Media	KIA India, GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China	26.93	CapitaLand Singapore	22.94
7	8	Dentsu Aegis Network	Intel Global, United Airlines Global	21.64	Technology Brand	20.14
8	6	Mindshare	BP Global, Nestlé China, General Mills SEA, Amway China	60.24	AIA Thailand	20.03
9	13	dentsu X	Drivezy India, Coolwinks.com India	33.02	Thai Glico Co Thailand	19.95
10	9	Spark Foundry	Lenovo / Motorola Asia Pacific, AVON APAC, Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC	18.13		18.13

TOP 10 DECEMBER APAC CREATIVE WINS

Agency	Account	Area
Saatchi & Saatchi	Siemens Home Appliances	Asia Pacific
Ogilvy	Kellogg's	India
Publicis	Nestle_NIN Lab 2019 SoW	China
VMLY&R	Abbott	China
VMLY&R	Think Conveyancing	Australia
Leo Burnett	VW- New VI Phase 2	China
Publicis	Qiantu Motor	China
Not Mentioned	Aussie Home Loans	Australia
Saatchi & Saatchi	Yili Guliduo	China
ID Collective	Malaysian Airlines	Asia Pacific

TOP 10 DECEMBER APAC MEDIA WINS

Agency	Account	Area
Spark Foundry	Lenovo / Motorola	Asia Pacific
OMD	Shuanghui	China
Havas Media	KIA India	India
Essence	Airtel	India
Wavemaker	OLA	New Zealand
The Hallway	Tourism Fiji	Asia Pacific
PHD	WIPRO UNZA	Malaysia
PHD	AIA	Thailand
Carat	Reckitt Benckiser	Malaysia
PHD	Scotch	Thailand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia