Saatchi & Saatchi China wins Porsche's creative and digital 10-way pitch

Porsche will task Saatchi & Saatchi for "end-to-end handling from creativity to production" of its brand campaigns for the 911, 718, Cayenne, Macan and Panamera, confirmed Manfred Bräunl, the auto brand's vice president of marketing in China.

The agency's scope of work will include online communications and social marketing for the core brand as well as for Porsche's dealerships in China.

Incumbent Fred & Farid has held the account for the past three years.

"It’s a pleasure to pitch for such a high-profile brand against such stiff competition of both traditional branding agencies and new-age digital agencies," Michael Lee, CEO of Saatchi & Saatchi Greater China, said.