Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Turkish Airlines Jp, CSIRO Oz, Kimberly Clark Taiwan | 34 | J G Hosiery In | 33 |
2 | 4 | TBWA | U Mobile Malaysia, Bellamy’s Organic China | 17.3 | Energizer APAC | 16.7 |
3 | 3 | DDB | ExxonMobil Sg, Listerine Indo proj, Unilever Sg proj | 15.8 | L&T Realty In | 14.9 |
4 | 2 | Y&R | Microsoft proj, Woolworths Aus proj, Heinz NZ proj | 14.7 | 14.7 | |
5 | 8 | Cheil | Logitech India, Coca-Cola India project | 12.5 | Pfizer Korea | 12 |
6 | 5 | Isobar | FMCG client China | 11.4 | 11.2 | |
7 | 7 | Publicis | Devondale Australia, Stovekraft India, H&R Block Australia | 12.1 | FMCG client Cn | 11.1 |
8 | 6 | JWT | Dicos China project, Globe Telecom Philippines project | 11.6 | BrandUSA APAC | 10 |
9 | 9 | McCann WG | Tiger Beer Taiwan, Moët Hennessy Phil, Caterpillar Cn proj | 8.9 | VIP India | 8.7 |
10 | 11 | Dentsu | Unilever (brands & digital) Phil, Red Bull (digital) India | 7.7 | Cremica India | 7.3 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | OMD | Nissan UAE, Infiniti UAE, Open Polytechnic NZ | 18.1 | H&M Singapore | 15.6 |
2 | 4 | Carat | Southern Lion Msia, Supercell HK, Dream Cruises China | 12 | OCBC Bank Sg | 11.2 |
3 | 3 | Mindshare | Jebsen Motors HK, Nubia Mobile Phones Cn, Chubb Thai | 13.2 | Nissan UAE | 7.9 |
4 | 2 | Vizeum | AFL Australia | 5.1 | 5.1 | |
5= | 5 | Initiative | Reckitt Benckiser Asia(6 markets), Qatar Aus, Monster In | 6.7 | Coca-Cola Thai | 5 |
5= | 11 | Zenith | Shangri-La global, H&M Sg/Msia, Vinamilk (buying) Vt | 9 | OLX India | 5 |
7 | 6 | Starcom | Coca-Cola Thai, VISA HK, Etihad Airways Hong Kong | 4.6 | 4.5 | |
8 | 7 | PHD | Vaya Australia, High Shopping Thai, Asana HK project | 5.5 | Greenstone Aus | 3.6 |
9 | 9 | Maxus | OLX In, OCBC Bank Sg, Danone Nutricia Aus, Infiniti Retail In | 2.7 | Acer Indonesia | 2.3 |
10 | 10 | Dentsu Media | Japan National Tourism Organisation Malaysia | 2.3 | Gold River Mngt | 2.2 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Publicis | Tencent QQ project | China |
2 | TBWA | Bellamy's Organic | China |
3 | TSLA | Singapore EDB | Singapore |
4 | DigitasLBi | Shangri-La Hotels | Global |
5 | Goodstuph | HP | Sg,Msia |
6 | Wieden & Kennedy | AB InBev — Corona | China |
7 | Y&R | Microsoft project | New Zealand |
8 | BBDO | Emirates project | Japan |
9 | Hakuhodo | Singapore EDB | Japan |
10 | Goodidea | Tencent Video project | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | Universal McCann | BMW | Japan |
2 | ZenithOptimedia | Shangri-La Hotels | Global |
3 | Ikon | Pfizer | Australia |
4 | Slingshot | Goodman Fielder | Australia |
5 | ZenithOptimedia | Vinamilk (buying) | Vietnam |
6 | OMD | Nissan | UAE |
7 | Universal McCann | Sony Pictures | Hong Kong |
8 | Universal McCann | Suzuki | India |
9 | OMD | Infiniti | UAE |
10 | Madison Media | LeEco | India |