At this stage, the organisation only specifies that the winners have won a pencil; agencies will have to wait until the awards ceremony on 19 May to find out whether their pencil will be Wood, Graphite, Yellow, White or Black.
Day 3 results: Updated Friday
514 Pencils were awarded on the final day of judging: Art Direction (22), Book Design (17); Branded Film Content and Entertainment (26); Branding (26); Digital Design (26); Digital Marketing (38); Direct (35); Film Advertising (51); Film Advertising Crafts (61); Graphic Design (56); Media (30); Music Videos (18); Outdoor Advertising (45); Packaging Design (17); Product Design (19); Spatial Design (10); and Writing for Advertising (17).
Those awards brought the total for the festival to 749 Pencils awarded.
Final country ranking:
1st: UK (217 Pencils)
2nd: US (143)
3rd: France (48)
4th: Japan (44)
Joint 5th: Brazil and New Zealand (30)
7th: Australia (29)
8th: Singapore (28)
9th: Germany (25)
Joint 10th: UAE and Colombia (14)
Final agency ranking:
1st: Grey London (15 Pencils)
Joint 2nd: AMV BBDO, R/GA, BBDO New York (12)
5th: Dentsu Tokyo (11)
Joint 6th: Ogilvy & Mather London, Droga5, Y&R Auckland, Ogilvy & Mather Singapore (10)
Joint 10th: Google, FCB Chicago, Leo Burnett Chicago (8)
Here are the APAC winners from the final day of judging (see day 2 and day 1 result below):
| Jury Title | Agency | Primary Client | Name | Country | Name |
| Book Design | Museum of Contemporary Art Australia | Museum of Contemporary Art Australia | Grayson Perry My Pretty Little Art Career | Australia | Culture, Art & Design Books |
| Branded Film Content & Entertainment | M&C Saatchi Sydney | Blue Ball Foundation | Game of Balls | Australia | Branded Content & Entertainment - Tactical |
| Branding | For The People | Sydney Dogs and Cats Home | Sydney Dogs and Cats Home | Australia | Branding Schemes/Medium Organisation |
| Creativity for Good (White Pencil) | M&C Saatchi Sydney | Optus | Clever Buoy | Australia | Service Innovations |
| Creativity for Good (White Pencil) | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Advertising & Marketing Communications - Not for Profit |
| Digital Design | M&C Saatchi Sydney | Lexus Australia | Heartbeat | Australia | Technological Innovation |
| Digital Marketing | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Use of Social Media |
| Digital Marketing | M&C Saatchi Sydney | Blue Ball Foundation | Game of Balls | Australia | Social Video |
| Direct | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Direct Response/Digital |
| Direct | M&C Saatchi Sydney | Blue Ball Foundation | Game of Balls | Australia | Direct Response/Film Advertising |
| Film Advertising Crafts | Finch Company | University of Western Sydney | Deng Adut | Australia | Direction for Film Advertising |
| Film Advertising Crafts | Finch Company | University of Western Sydney | Deng Adut | Australia | Use of Music for Film Advertising |
| Film Advertising Crafts | Heckler | Chartered Accountants | Cake | Australia | Animation for Film Advertising |
| Film Advertising Crafts | Revolver/Will O'Rourke | Vodafone | Piggy Sue | Australia | Direction for Film Advertising |
| Film Advertising Crafts | Revolver/Will O'Rourke | Vodafone | Piggy Sue | Australia | Casting for Film Advertising |
| Graphic Design | GPY&R Brisbane | Brisbane Chiropractic Centre | Crack Backs Cards | Australia | Stationery |
| Integrated & Innovative Media | Leo Burnett Melbourne | SPC Ardmona | #MyFamilyCan | Australia | Integrated - Large Business (over 500 employees) |
| Media | Leo Burnett Melbourne | SPC Ardmona | #MyFamilyCan | Australia | Use of Retail Media |
| Media | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Use of Social |
| Media | DDB Melbourne | Kidsafe | The Unconventional Oven | Australia | Use of PR |
| Mobile Marketing | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Use of Social Media on Mobile |
| Mobile Marketing | Leo Burnett Sydney | Diageo Australia | Cheers to a Legend | Australia | Integrated Mobile Campaigns |
| Mobile Marketing | DDB Sydney | The Sydney Opera House | #comeonin | Australia | Use of Social Media on Mobile |
| Mobile Marketing | Leo Burnett Sydney | Samsung Australia | Celebrity Tantrum | Australia | Mobile Adverts |
| PR | M&C Saatchi Sydney | Blue Ball Foundation | Game of Balls | Australia | Creative Use of Media |
| PR | DDB Melbourne | Kidsafe | The Unconventional Oven | Australia | Use of Media Relations |
| Product Design | M&C Saatchi Sydney | Optus | Clever Buoy | Australia | Innovative Product Design |
| Writing for Design | JOY | Domestic Violence NSW | Cards Against Domestic Violence | Australia | Writing for Printed Materials & Graphic Communications |
| Writing for Design | M&C Saatchi Melbourne | Australian Weaving | The 2 Litre Towel | Australia | Verbal Identity |
| Digital Marketing | OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Use of Social Media |
| Film Advertising Crafts | Saatchi & Saatchi Shanghai | ChangYou Online Game Developer | Playing Can Not Be Bad | China | Direction for Film Advertising |
| Integrated & Innovative Media | OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Earned Media - Medium Business (50-500 employees) |
| Media | OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Use of Social |
| PR | OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Best In-Market Campaign |
| PR | McCann Worldgroup | Coca-Cola Beverages (Shanghai) Company Limited | 45 Days Campaign | China | Best In-Market Campaign |
| Creativity for Good (White Pencil) | Ogilvy & Mather Group HK | Maxis Berhad | SOS Network | Hong Kong | Service Innovations |
| Graphic Design | Toby Ng Design | Antalis HK | Catching Moonbeams | Hong Kong | Catalogues & Brochures |
| Graphic Design | Ogilvy & Mather Group HK | Hong Kong CleanUp | The Face of Litter | Hong Kong | Data Visualisation |
| Magazine & Newspaper Design | milkxhake | Sandu Publishing | Design 360_ - Concept and Design Magazine 2015 | Hong Kong | Independent Magazines |
| Outdoor Advertising | Ogilvy & Mather Group HK | Hong Kong CleanUp | The Face of Litter | Hong Kong | Poster Advertising/Digital Screens |
| Crafts for Advertising | McCann Worldgroup India | Dabur | Musical Instruments | India | Illustration for Advertising |
| Creativity for Good (White Pencil) | BBDO India | P&G India | Ariel - Share The Load | India | Advertising & Marketing Communications - Brand |
| Creativity for Good (White Pencil) | Ogilvy & Mather Mumbai | Make Love Not Scars | Beauty Tips by Reshma | India | Advertising & Marketing Communications - Not for Profit |
| Digital Marketing | Ogilvy & Mather Mumbai | Make Love Not Scars | Beauty Tips by Reshma | India | Integrated Digital Campaigns |
| Film Advertising Crafts | Studio Eeksaurus Production Pvt. LTD | Studio Eeksaurus Productions Pvt. Ltd. | Rajasthan Tourism Logo Reveal | India | Animation for Film Advertising |
| Film Advertising Crafts | Ambuja Cement | Ambuja Cement | A Giant's Story | India | Casting for Film Advertising |
| Graphic Design | Sisterconcern Design Studio | Sisterconcern Design Studio | Two Sisters | India | Stationery |
| Integrated & Innovative Media | BBDO India | P&G India | Ariel - Share The Load | India | Integrated - Large Business (over 500 employees) |
| Integrated & Innovative Media | BBDO India | P&G India | Whisper - Touch The Pickle | India | Integrated - Large Business (over 500 employees) |
| Outdoor Advertising | BBDO India | P&G India | Ariel - Share The Load | India | Ambient |
| Product Design | Ogilvy & Mather Mumbai | Sprouts Environment Trust | #GodSaveTheOcean | India | Sustainable Product Design |
| Art Direction | Dentsu | Kirin | Green Name | Japan | Art Direction for Digital Marketing |
| Art Direction | Dentsu Tokyo | Kirin Company | Slice of Heartland | Japan | Art Direction for Poster Advertising |
| Book Design | Dentsu Tokyo | Copywriters Club Nagoya | Power of Copy | Japan | Trade Covers |
| Branded Film Content & Entertainment | Watts of Tokyo | Shiseido | High School Girl? | Japan | Branded Content & Entertainment - Fiction 1-5 mins |
| Branded Film Content & Entertainment | Projector Inc | Sagami Rubber Industries Co., Ltd. | Act of Love | Japan | Branded Content & Entertainment - Non-Fiction 1-5 mins |
| Branding | Projector | Sagami Rubber Industries | Act of Love | Japan | Digital Brand Expression |
| Branding | Toppan Printing | Suntory Holdings | ?Line of life Project? Suntory Environmental Activity | Japan | Brand Experience & Environments |
| Branding | Dentsu Tokyo | Setagaya Yasuragi Cemetery | Butterfly Cemetery | Japan | Branding Schemes/Medium Organisation |
| Branding | Takram Design Engineering | Morioka Shoten | Morioka Shoten Bookstore | Japan | Branding Schemes/Small Organisation |
| Branding | Hakuhodo Kettle | Recruit Sumai Company | Shell We Move? | Japan | Brand Experience & Environments |
| Crafts for Advertising | Dentsu Tokyo | Turner Colour Works | Painting Of Paints | Japan | Illustration for Advertising |
| Crafts for Advertising | Tokyu Agency | Adobe Systems Japan | The Color Eater | Adobe Creative Cloud?s Philosophy Video | Japan | Animation & Illustration for Digital Marketing |
| Crafts for Design | Dentsu Tokyo | TV TOKYO Corporation | WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | Japan | Photography for Design |
| Crafts for Design | Dentsu Tokyo | Yoshida Hideo Memorial Foundation?Advertising Museum Tokyo | Pure Design | Japan | Illustration for Design |
| Crafts for Design | HAKUHODO Inc | Coca-Cola (Japan) Company, Limited | Cola-NOBORI | Japan | Illustration for Design |
| Crafts for Design | emuni llp. | emuni llp. | Unlettered | Japan | Typography for Design |
| Crafts for Design | MR_DESIGN | ggg / ginza graphic gallery | 21st Century Rimpa Posters | Japan | Illustration for Design |
| Crafts for Design | MR_DESIGN | Design Association NPO | Flavor of Line | Japan | Illustration for Design |
| Crafts for Design | MR_DESIGN | Creation Gallery G8 | MR_BLACK & WHITE | Japan | Illustration for Design |
| Crafts for Design | MR_DESIGN | TAMA Art University | TAMABI | Japan | Typography for Design |
| Digital Design | J. Walter Thompson Japan | Nestle Japan | Kit Mail Hologram | Japan | Mobile Interaction & Experience |
| Film Advertising Crafts | Watts of Tokyo | SHISEIDO CO., LTD. | High School Girl? | Japan | Cinematography for Film Advertising |
| Graphic Design | Taku Satoh Design Office | ISSEY MIYAKE | PLEATS PLEASE ISSEY MIYAKE ANIMALS Poster Series | Japan | Posters (Graphic Design) |
| Graphic Design | Dentsu Tokyo | TV TOKYO Corporation | World Table Tennis Championships 2015 | Japan | Posters (Graphic Design) |
| Graphic Design | Otua Co | sawa takai | Fashion Designer's Business Card | Japan | Stationery |
| Graphic Design | K D | Voice of Cheese | Voice of Cheese | Japan | Wayfinding & Environmental Graphics |
| Graphic Design | emuni | Rapyard | LOADING | Japan | Posters (Graphic Design) |
| Graphic Design | HAKUHODO Inc | Comexposium Japan K.K. | Resilient Thinking | Japan | Posters (Graphic Design) |
| Graphic Design | HAKUHODO Tokyo | Musashino Art University | Open Up Your Imagination | Japan | Posters (Graphic Design) |
| Graphic Design | Dentsu Tokyo | Kyoto University | Genius Table 'MEANWHILE IN KYOTO.' | Japan | Catalogues & Brochures |
| Graphic Design | Dentsu Tokyo | Masahiro Maruyama | MASAHIROMARUYAMA.com | Japan | Digital & Mobile |
| Music Videos | PARTY | Dimension Point | Namie Amuro "Golden Touch" | Japan | Interactive Music Videos |
| Outdoor Advertising | HAKUHODO Kettle | Recruit Sumai Company, Ltd. | Shell We Move? | Japan | Ambient |
| Packaging Design | BULLET | Imayotsukasa Sake Brewery | Japanese sake ?KOI? | Japan | Luxury Packaging Design |
| Packaging Design | Hakuhodo | Coca-Cola (Japan) | Cola-NOBORI | Japan | Luxury Packaging Design |
| Product Design | Hakuhodo | Sakawa Town | Write More | Japan | Interactive Design for Products |
| Product Design | Good Design Company | THE | THE Toothbrush by Misoka | Japan | Consumer Product Design |
| Product Design | Dentsu Tokyo | Tokyo Metropolitan | Tokyo Bousai | Japan | Inclusive Product Design |
| Product Design | nosigner | KOHSHIN SHOJI CORPORATION | THE SECOND AID | Japan | Inclusive Product Design |
| Product Design | Dentsu Tokyo | Kokuro | Nameless Paints | Japan | Innovative Product Design |
| Radio Advertising | McCann Erickson Tokyo | Suntory Holdings Limited | Beer-lingual | Japan | Radio Advertising over 30 seconds |
| Spatial & Experiential Design | PARTY | Narita International Airport | Narita International Airport Terminal 3 | Japan | Design for Public Spaces |
| Spatial & Experiential Design | Iyama Design | Kamoi Kakoshi | mt expo 2015 | Japan | Trade Show & Exposition Design |
| Spatial & Experiential Design | Ken Miki & Associates | Ginza Graphic Gallery | APPLE+ Learning to Design, Designing to Learn | Japan | Exhibition Design |
| Digital Marketing | Ogilvy & Mather Malaysia | MyTeksi Sdn Bhd | Taxi Patrol | Malaysia | Use of Social Media |
| Graphic Design | Young & Rubicam Kuala Lumpur | Malaysian Nature Society | Cut A Tree. Kill A Life. | Malaysia | Posters (Graphic Design) |
| Art Direction | DDB Group New Zealand | Sky TV | Fargo Woollens | New Zealand | Art Direction for Direct |
| Branding | DDB Group New Zealand | Sky TV | DDB Group New Zealand | New Zealand | Brand Experience & Environments |
| Branding | Young & Rubicam Auckland | Jaguar Land Rover New Zealand | Actual Reality | New Zealand | Brand Experience & Environments |
| Digital Marketing | Special Group Auckland | Smirnoff | Instagram Your Fridge | New Zealand | Use of Social Media |
| Digital Marketing | Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Integrated Digital Campaigns |
| Direct | DDB Group New Zealand | Sky TV | Unforgotten Soldiers | New Zealand | Direct Response/Ambient |
| Direct | DDB Group New Zealand | BMW New Zealand | Reverse April Fools' | New Zealand | Direct Response/Press & Poster |
| Direct | DDB Group New Zealand | Sky TV | Fargo Woollens | New Zealand | Direct Mail |
| Direct | DDB Group New Zealand | Sky TV | Fargo Woollens | New Zealand | Direct Acquisition & Retention |
| Direct | Colenso BBDO | DB Breweries | Brewtroleum | New Zealand | Direct Product & Service |
| Direct | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Direct Integrated Campaigns |
| Direct | Saatchi & Saatchi New Zealand | ASB Bank | Clever Kash | New Zealand | Direct Product & Service |
| Integrated & Innovative Media | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Integrated - Large Business (over 500 employees) |
| Integrated & Innovative Media | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Earned Media - Large Business (over 500 employees) |
| Integrated & Innovative Media | Spark PHD | DB Breweries | Brewtroleum ? A real reason to drink more DB Export | New Zealand | Integrated - Medium Business (50-500 employees) |
| Media | FCB New Zealand | It?s Not OK | Paradise Hill | New Zealand | Use of Publications |
| Media | Spark PHD | DB Breweries | Brewtroleum ? A real reason to drink more DB Export | New Zealand | Use of Integrated Media |
| Media | Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Use of Integrated Media |
| Media | Colenso BBDO | MARS | Pedigree Found | New Zealand | Use of Mobile |
| Mobile Marketing | Saatchi & Saatchi New Zealand | ASB Bank | Clever Kash | New Zealand | Innovative Use of Mobile Technology |
| Outdoor Advertising | DDB Group New Zealand | Sky TV | Unforgotten Soldiers | New Zealand | Ambient |
| Outdoor Advertising | Colenso BBDO | DB Breweries | Brewtroleum | New Zealand | Ambient |
| PR | FCB New Zealand | It?s Not OK | Paradise Hill | New Zealand | Creative Use of Media |
| PR | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Best Integrated Campaign |
| PR | Young & Rubicam Auckland | Brake Road Safety NZ | Living Memories | New Zealand | Social Responsibility |
| PR | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Creative Use of Media |
| Press Advertising | Young & Rubicam Auckland | Burger King Corporation | McWhopper | New Zealand | Press Advertising |
| Press Advertising | Colenso BBDO | New Zealand Breast Cancer Foundation | A Cream That Gives You Wrinkles | New Zealand | Press Advertising |
| Spatial & Experiential Design | DDB Group New Zealand | Sky TV | Unforgotten Soldiers | New Zealand | Experiential Design |
| Writing for Advertising | FCB New Zealand | Paper Plus Group | Read Better Stories | New Zealand | Writing for Press Advertising |
| Art Direction | Kinetic | Kinetic Singapore | Zinegapore | Singapore | Art Direction for Mobile Marketing |
| Book Design | WORK | WORK | Steidl-Werk No.23: Masaho Anotani "Deformed" | Singapore | Culture, Art & Design Covers |
| Book Design | Foreign Policy Design Group | Foreign Policy Design Group | Brand Guide: Singapore Edition | Singapore | Specialist & Limited Edition Books |
| Book Design | Nanyang Technological University | National Heritage Board | PLAY | Singapore | Culture, Art & Design Covers |
| Branding | Ogilvy & Mather Singapore | LEGO | The Shape Of Imagination | Singapore | Brand Experience & Environments |
| Crafts for Advertising | Ogilvy & Mather Singapore | First On Twitter | Singapore | Illustration for Advertising | |
| Crafts for Design | Kinetic | Kinetic Singapore | Zinegapore | Singapore | Animation & Illustration for Websites & Digital Design |
| Creativity for Good (White Pencil) | Grey Group Singapore | Talwar Bindi | Life Saving Dot | Singapore | Advertising & Marketing Communications - Not for Profit |
| Digital Marketing | Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Social Video |
| Direct | Grey Group Singapore | British Council Singapore | Life Saving Dot | Singapore | Direct Innovation |
| Film Advertising | Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Cinema Commercials 61-120 Seconds |
| Film Advertising | Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Public Service Commercials |
| Film Advertising Crafts | Dentsu M_bius | Singapore Airlines | No Detail Too Small | Singapore | Production Design for Film Advertising |
| Graphic Design | WORK | Pedder Group | PEDDERZINE No.17: The Gourmand | Singapore | Catalogues & Brochures |
| Graphic Design | Ogilvy & Mather Singapore | LEGO | The Shape of Imagination | Singapore | Point of Sale (Graphic Design) |
| Magazine & Newspaper Design | Do Not Design | Do Not Design | Dear Vol 1: Lost & Found | Singapore | Independent Magazines |
| Magazine & Newspaper Design | Do Not Design | Do Not Design | Dear Vol 1: Lost & Found | Singapore | Magazine Front Covers |
| Magazine & Newspaper Design | Kinetic | holycrap.sg | Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits | Singapore | Independent Magazines |
| Magazine & Newspaper Design | Kinetic | Kinetic Singapore | Zinegapore | Singapore | Digital Magazines |
| Outdoor Advertising | Grey Group Singapore | Talwar Bindi | Life Saving Dot | Singapore | Ambient |
| PR | Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Use of Digital & Social Media |
| PR | Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Social Responsibility |
| Press Advertising | Ogilvy & Mather Singapore | First On Twitter | Singapore | Press Advertising Campaigns | |
| Press Advertising | Saatchi & Saatchi | Supatnuj Sorndamrih | Portraits | Singapore | Public Service Press Advertising |
| Radio Advertising | Ogilvy & Mather Singapore | The Life Foundation | In Her Womb, There is a Door | Singapore | Radio Advertising over 30 seconds |
| Radio Advertising | MullenLowe Singapore | The National University Centre For Organ Transplantation | Donated Voices | Singapore | Sound Design & Use of Music for Radio Advertising |
| Writing for Design | Kinetic | Kinetic Singapore | Zinegapore | Singapore | Writing for Apps & Digital Design |
| Writing for Design | Havas Worldwide Singapore | Havas Worldwide Singapore | Havas Gazette | Singapore | Writing for Printed Materials & Graphic Communications |
| Creativity for Good (White Pencil) | Leo Burnett Solutions | Asiri Group of Hospitals | The World's First Soap Bus Ticket | Sri Lanka | Advertising & Marketing Communications - Brand |
| Integrated & Innovative Media | Leo Burnett Solutions | Asiri Group of Hospitals | The World's First Soap Bus Ticket | Sri Lanka | Innovative Media |
| Media | Leo Burnett Solutions | Asiri Group of Hospitals | The World's First Soap Bus Ticket | Sri Lanka | Use of Direct Media |
| Crafts for Design | hufax arts | Ding Ding Co., Ltd. | Xing Shu | Taiwan | Typography for Design |
| Graphic Design | Chen Chun-Wei | Environmental Protection Bureau, Kaohsiung City Government | Seen.Smog | Taiwan | Posters (Graphic Design) |
| Film Advertising Crafts | Leo Burnett Bangkok | Ek-Chai Distribution System | Taxi | Thailand | Casting for Film Advertising |
| Press Advertising | Ogilvy & Mather Ho Chi Minh City | The Samaritans | The Samaritans | Viet Nam | Public Service Press Advertising |
| Writing for Advertising | Ogilvy & Mather Ho Chi Minh City | The Samaritans | The Samaritans | Viet Nam | Writing for Press Advertising |
Day 2 results: Updated Thursday morning HK time:
The organisation named 157 more pencil winners on the second day of judging (see day one results below).
The 157 broke down as follows: Crafts for Advertising (20 Pencils), Crafts for Design (19 Pencils), Integrated and Innovative Media (26 Pencils), Magazine and Newspaper Design (20 Pencils), Creativity for Good (36 Pencils) and the inaugural PR category (36 Pencils).
The UK leads with 53 Pencils, followed by the US with 40. Singapore jumped into a tie with France in third place with 15 each. Brazil sits in fifth with 12, while Australia and Japan now share sixth place with 11 each. New Zealand holds eighth with 10 Pencils.
Y&R Auckland is atop the global leaderboard for agencies, in a first-place tie with Grey London with six Pencils each. Ogilvy & Mather Singapore shares third with its sister agencies in Johannesburg and London, plus The Community, each with five pencils.
Here is a full list of the honourees from the second day of judging
| Agency | Primary Client | Name | Country | Name | Jury Title |
| Leo Burnett Melbourne | SPC Ardmona | #MyFamilyCan | Australia | Integrated - Large Business (over 500 employees) | Integrated & Innovative Media |
| DDB Sydney | The Sydney Opera House | #comeonin | Australia | Use of Social Media on Mobile | Mobile Marketing |
| DDB Melbourne | Kidsafe | The Unconventional Oven | Australia | Use of Media Relations | PR |
| JOY | Domestic Violence NSW | Cards Against Domestic Violence | Australia | Writing for Printed Materials & Graphic Communications | Writing for Design |
| M&C Saatchi Melbourne | Australian Weaving | The 2 Litre Towel | Australia | Verbal Identity | Writing for Design |
| M&C Saatchi Sydney | Optus | Clever Buoy | Australia | Service Innovations | Creativity for Good (White Pencil) |
| GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Advertising & Marketing Communications - Not for Profit | Creativity for Good (White Pencil) |
| GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Australia | Use of Social Media on Mobile | Mobile Marketing |
| Leo Burnett Sydney | Diageo Australia | Cheers to a Legend | Australia | Integrated Mobile Campaigns | Mobile Marketing |
| Leo Burnett Sydney | Samsung Australia | Celebrity Tantrum | Australia | Mobile Adverts | Mobile Marketing |
| M&C Saatchi Sydney | Blue Ball Foundation | Game of Balls | Australia | Creative Use of Media | PR |
| McCann Worldgroup | Coca-Cola Beverages (Shanghai) Company Limited | 45 Days Campaign | China | Best In-Market Campaign | PR |
| OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Earned Media - Medium Business (50-500 employees) | Integrated & Innovative Media |
| OgilvyOne Beijing | Visit Britain | Great Chinese Names for Great Britain | China | Best In-Market Campaign | PR |
| Ogilvy & Mather Group Hong Kong | Maxis Berhad | SOS Network | Hong Kong | Service Innovations | Creativity for Good (White Pencil) |
| milkxhake | Sandu Publishing Co., Ltd. | Design 360_ - Concept and Design Magazine 2015 | Hong Kong | Independent Magazines | Magazine & Newspaper Design |
| McCann Worldgroup India | Dabur | Musical Instruments | India | Illustration for Advertising | Crafts for Advertising |
| Ogilvy & Mather Mumbai | Make Love Not Scars | Beauty Tips by Reshma | India | Advertising & Marketing Communications - Not for Profit | Creativity for Good (White Pencil) |
| BBDO India | P&G India | Ariel - Share The Load | India | Advertising & Marketing Communications - Brand | Creativity for Good (White Pencil) |
| BBDO India | P&G India | Ariel - Share The Load | India | Integrated - Large Business (over 500 employees) | Integrated & Innovative Media |
| BBDO India | P&G India | Whisper - Touch The Pickle | India | Integrated - Large Business (over 500 employees) | Integrated & Innovative Media |
| Tokyu Agency | Adobe Systems Japan | The Color Eater | Adobe Creative Cloud?s Philosophy Video | Japan | Animation & Illustration for Digital Marketing | Crafts for Advertising |
| HAKUHODO Inc | Coca-Cola (Japan) Company, Limited | Cola-NOBORI | Japan | Illustration for Design | Crafts for Design |
| emuni llp. | emuni llp. | Unlettered | Japan | Typography for Design | Crafts for Design |
| McCann Erickson Tokyo | Suntory Holdings Limited | Beer-lingual | Japan | Radio Advertising over 30 seconds | Radio Advertising |
| Dentsu Tokyo | Turner Colour Works | Painting Of Paints | Japan | Illustration for Advertising | Crafts for Advertising |
| Dentsu Tokyo | TV TOKYO Corporation | WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | Japan | Photography for Design | Crafts for Design |
| Dentsu Tokyo | Yoshida Hideo Memorial Foundation?Advertising Museum Tokyo | Pure Design | Japan | Illustration for Design | Crafts for Design |
| MR_DESIGN_NEW YORK | ggg / ginza graphic gallery | 21st Century Rimpa Posters | Japan | Illustration for Design | Crafts for Design |
| MR_DESIGN_NEW YORK | Design Association NPO | Flavor of Line | Japan | Illustration for Design | Crafts for Design |
| MR_DESIGN_NEW YORK | Creation Gallery G8 | MR_BLACK & WHITE | Japan | Illustration for Design | Crafts for Design |
| MR_DESIGN_NEW YORK | TAMA Art University | TAMABI | Japan | Typography for Design | Crafts for Design |
| Spark PHD | DB Breweries | Brewtroleum ? A real reason to drink more DB Export | New Zealand | Integrated - Medium Business (50-500 employees) | Integrated & Innovative Media |
| Saatchi & Saatchi New Zealand | ASB Bank | Clever Kash | New Zealand | Innovative Use of Mobile Technology | Mobile Marketing |
| FCB New Zealand | It?s Not OK | Paradise Hill | New Zealand | Creative Use of Media | PR |
| Colenso BBDO | New Zealand Breast Cancer Foundation | A Cream That Gives You Wrinkles | New Zealand | Press Advertising | Press Advertising |
| Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Integrated - Large Business (over 500 employees) | Integrated & Innovative Media |
| Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Earned Media - Large Business (over 500 employees) | Integrated & Innovative Media |
| Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Best Integrated Campaign | PR |
| Y&R Auckland | Brake Road Safety NZ | Living Memories | New Zealand | Social Responsibility | PR |
| Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Creative Use of Media | PR |
| Y&R Auckland | Burger King Corporation | McWhopper | New Zealand | Press Advertising | Press Advertising |
| Grey Group Singapore | Talwar Bindi | Life Saving Dot | Singapore | Advertising & Marketing Communications - Not for Profit | Creativity for Good (White Pencil) |
| Saatchi & Saatchi | Supatnuj Sorndamrih | Portraits | Singapore | Public Service Press Advertising | Press Advertising |
| MullenLowe Singapore | The National University Centre For Organ Transplantation | Donated Voices | Singapore | Sound Design & Use of Music for Radio Advertising | Radio Advertising |
| Havas Worldwide Singapore | Havas Worldwide Singapore | Havas Gazette | Singapore | Writing for Printed Materials & Graphic Communications | Writing for Design |
| Do Not Design | Do Not Design | Dear Vol 1: Lost & Found | Singapore | Independent Magazines | Magazine & Newspaper Design |
| Do Not Design | Do Not Design | Dear Vol 1: Lost & Found | Singapore | Magazine Front Covers | Magazine & Newspaper Design |
| Kinetic | Kinetic Singapore | Zinegapore | Singapore | Animation & Illustration for Websites & Digital Design | Crafts for Design |
| Kinetic | holycrap.sg | Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits | Singapore | Independent Magazines | Magazine & Newspaper Design |
| Kinetic | Kinetic Singapore | Zinegapore | Singapore | Digital Magazines | Magazine & Newspaper Design |
| Kinetic | Kinetic Singapore | Zinegapore | Singapore | Writing for Apps & Digital Design | Writing for Design |
| Ogilvy & Mather Singapore | First On Twitter | Singapore | Illustration for Advertising | Crafts for Advertising | |
| Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Use of Digital & Social Media | PR |
| Ogilvy & Mather Singapore | Transient Workers Count Too (TWC2) | Mums and Maids | Singapore | Social Responsibility | PR |
| Ogilvy & Mather Singapore | First On Twitter | Singapore | Press Advertising Campaigns | Press Advertising | |
| Ogilvy & Mather Singapore | The Life Foundation | In Her Womb, There is a Door | Singapore | Radio Advertising over 30 seconds | Radio Advertising |
| Leo Burnett Solutions | Asiri Group of Hospitals | The World's First Soap Bus Ticket | Sri Lanka | Advertising & Marketing Communications - Brand | Creativity for Good (White Pencil) |
| Leo Burnett Solutions | Asiri Group of Hospitals | The World's First Soap Bus Ticket | Sri Lanka | Innovative Media | Integrated & Innovative Media |
| hufax arts | Ding Ding Co., Ltd. | Xing Shu | Taiwan | Typography for Design | Crafts for Design |
| Ogilvy & Mather Ho Chi Minh City | The Samaritans | The Samaritans | Viet Nam | Public Service Press Advertising | Press Advertising |
Day one results: Published Weds morning HK time:
After the first set of results, The UK leads with 21 of the 78 pencils awarded, followed by the US with 15 and South Africa with eight.
Australia and Singapore are tied for 4th with six pencils each.
Here are the APAC-based honourees thus far. We will update this article as the week goes on.
| Jury title | Country | Agency | Primary client | Name | Category |
| Mobile Marketing | Australia | GPY&R Brisbane | Melanoma Patients Australia | Melanoma Likes Me | Use of Social Media on Mobile |
| Mobile Marketing | Australia | DDB Sydney | The Sydney Opera House | #comeonin | Use of Social Media on Mobile |
| Mobile Marketing | Australia | Leo Burnett Sydney | Diageo Australia | Cheers to a Legend | Integrated Mobile Campaigns |
| Mobile Marketing | Australia | Leo Burnett Sydney | Samsung Australia | Celebrity Tantrum | Mobile Adverts |
| Mobile Marketing | New Zealand | Saatchi & Saatchi New Zealand | ASB Bank | Clever Kash | Innovative Use of Mobile Technology |
| Press Advertising | New Zealand | Young & Rubicam Auckland | Burger King Corporation | McWhopper | Press Advertising |
| Press Advertising | New Zealand | Colenso BBDO | New Zealand Breast Cancer Foundation | A Cream That Gives You Wrinkles | Press Advertising |
| Press Advertising | Singapore | Saatchi & Saatchi | Supatnuj Sorndamrih | Portraits | Public Service Press Advertising |
| Press Advertising | Singapore | Ogilvy & Mather Singapore | First On Twitter | Press Advertising Campaigns | |
| Press Advertising | Viet Nam | Ogilvy & Mather Ho Chi Minh City | The Samaritans | The Samaritans | Public Service Press Advertising |
| Radio Advertising | Japan | McCann Erickson Tokyo | Suntory Holdings Limited | Beer-lingual | Radio Advertising over 30 seconds |
| Radio Advertising | Singapore | MullenLowe Singapore | The National University Centre For Organ Transplantation | Donated Voices | Sound Design & Use of Music for Radio Advertising |
| Radio Advertising | Singapore | Ogilvy & Mather Singapore | The Life Foundation | In Her Womb, There is a Door | Radio Advertising over 30 seconds |
| Writing for Design | Australia | JOY | Domestic Violence NSW | Cards Against Domestic Violence | Writing for Printed Materials & Graphic Communications |
| Writing for Design | Australia | M&C Saatchi Melbourne | Australian Weaving | The 2 Litre Towel | Verbal Identity |
| Writing for Design | Singapore | Kinetic | Kinetic Singapore | Zinegapore | Writing for Apps & Digital Design |
| Writing for Design | Singapore | Havas Worldwide Singapore | Havas Worldwide Singapore | Havas Gazette | Writing for Printed Materials & Graphic Communications |
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