Jenny Chan 陳詠欣
Dec 16, 2015

Grey Group's TH Peng elevated to global role

HONG KONG / SINGAPORE - Effective 1 January, TH Peng (彭德湘), Grey's Greater China chairman and CEO, will be moving to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and CEO.

TH Peng
TH Peng

Peng will remain based in Hong Kong.

Under Peng’s stewardship, Grey’s China operation grew "substantially in size" in the years 2012 to 2015, with revenue almost tripling, according to the agency. He was also responsible for introducing digital offerings for all key accounts in Greater China.

Until a suitable replacement is identified, Nirvik Singh, current Asia-Pacific chairman and CEO for Grey Group will be overseeing the Greater China operations.

“TH Peng’s role has been instrumental in preparing Grey Group Greater China for the challenges of the future,” said Heekin.

Peng joined Grey in March 2012 after serving McCann Greater China since 2001.

 


 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

OpenAI marks arrival in Asia Pacific with opening ...

To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.

4 hours ago

40 Under 40 2023: Shu Wu, McCann Worldgroup

Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company

5 hours ago

Canva makes an unbelievably good presentation...and ...

The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.

8 hours ago

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.