Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives.
1. Dunkin Donuts Indonesia
Engagement Score – 1,000
Calling all coffee lovers! Celebrate Global Coffee Day with us on September 29th!
Posted by Dunkin' Donuts on Tuesday, 22 September 2015
2. Land Rover India
Engagement Score – 1,000
Eid Mubarak.
Posted by Land Rover on Friday, 17 July 2015
3. Uniqlo Malaysia
Engagement Score – 1,000
UNIQLO is giving out UNIQLO Cash Voucher worth RM800 to sustain your urge for a shopping spree! For a chance to win this...
Posted by Uniqlo Malaysia on Sunday, 16 August 2015
4. KitKat Phillippines
Engagement Score – 1,000
Check out the newest KIT KAT® Chunky flavors to hit the shelves! Take a photo and tell us what the new flavors are!#ChooseYourChunky
Posted by KitKat on Monday, 13 July 2015
5. Changi Airport
Engagement Score – 1,000
What’s the name of this iconic landmark in Moscow? Uncover this bonus trivia in our Changi Travel Quest & earn MORE points to win a pair of return air tickets to your dream holiday from Changi Airport!
Posted by Changi Airport on Tuesday, 29 September 2015
6. ICICI India
Engagement Score – 1,000
Q5 is here! Click here for a hint to the answer: http://t.co/EKICbOaKG5 #LiveWithoutCashTweet2Win pic.twitter.com/kGZBtG63DQ
— ICICI Bank (@ICICIBank) August 25, 2015
7. Dolby India
Engagement Score – 1,000
PVR Cinemas announces plans to install #DolbyAtmos at 50 theatres across India in 2 years. http://t.co/AQsa0KpcEl pic.twitter.com/I6UTh4pTeN
— DOLBY INDIA (@DolbyIn) July 30, 2015
8. Future Generali
Engagement Score – 1,000
#RoadTripChallenge Here we go... #Question No. 1 pic.twitter.com/rSU7iURMVL
— Future Generali Ltd (@Future_Generali) September 11, 2015
9. Samsung Malaysia
Engagement Score – 1,000
The new stylish and premium full metal design #myGalaxyA8 is available at just RM1,888! More: http://t.co/O5k9PZMCGp pic.twitter.com/nhjrokpnie
— Samsung Malaysia (@SamsungMalaysia) August 11, 2015
10. Snapdeal India
Engagement Score – 1,000
Q.1. Fill up: Great Deals on _____ Categories, _____ Brands #SnapdealFreedomWeek Hint: http://t.co/aXd449yfb0
— Snapdeal (@snapdeal) August 11, 2015
11. Schmitten India
Engagement Score – 1,000
12. HP Asia
Engagement Score – 1,000
13. Maybelline India
Engagement Score – 1,000
14. Starbucks HK
Engagement Score – 1,000
15. Nippon Airways
Engagement Score – 993
Whilst the posts are all from different industries, they all show the audience reception to certain marketing tactics. Some brands used product promotions to captivate their community while others used contests or giveaways. The various marketing tactics generated audience interest and engagement for these brands.