New Business League: August 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	YTD Revenue (US$m)	Recent losses	YTD nett rev (US$m)
1	1	Ogilvy	Adani Reality India, CJ Lion Korea, HK Land	57.9	Incredible India	54.2
2	2	McCann WG	Nexen Korea, Wyeth China, Nippon China	56.4	Lipitor Indo	51.1
3	3	DDB	Sydney Opera House Aus, Dheeraj Realty India, Dubli.com	41	Audi Australia	35.6
4	4	JWT	Asus China, Ministry of Labor Taiwan project, Exide project	36.3	AKUH Pakistan	30.7
5	6	Y&R	Gamevil Japan, Mead Johnson China, VisitBritain China	35.3	AGL Energy Aus	27.8
6	9	Dentsu	Acura China, Ferrero Aus Project, Dr Oetker Aus	27.7	Moet Henn Twn	23.6
7	5	BBDO	Laneige Korea, Visa Japan, IDEA Japan	28.5	Tung Ho Steel	23.1
8	7	Leo Burnett	HDFC Bank India, Liepin.com China, Double Tree Hilton Aus	23.3	Anta Sportswear	19.7
9	8	Publicis	P&G, EverGrande China, Ferrero	22.5	Cebu Pacific Phil	17.7
10	10	Lowe	Mantena Tech India, Tata Glb Bev India, GCPPL India	18.8	Laughing Cow	15.1

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	YTD revenue (US$m)	Recent losses	YTD nett rev (US$m)
1	1	Carat	Beiersdorf HK, Evergrowing Bank Cn, Supercell Taiwan	37.3	BMW China	28.6
2	3	Starcom MV	BMW China, Visa Global, Bluebell Hong Kong	30.7	Novartis OTC	27.1
3	4	PHD	Unilever Aus, GSK ANZ, Ikano Malaysia	29	Jenny Craig Aus	27
4	2	OMD	Apple HK(Digital), Cigna HK, Magnetic Asia HK	29.3	Visa Global	20.7
5	7	Dentsu Media	AKA Aus, Funtastic Aus, Hotels.com Aus	15.8	Sands(Digital) Cn	14.2
6	6	Mindshare	Lee Kum Kee China, Kellogs Pakistan, F&N Dairies Thai	18.6	Unilever Aus	13.3
7	5	MediaCom	Wangdduggeong Korea, Elle Golf & Outdoor Korea, ZTE Cn	17.5	EA Games Global	12.4
8	10	ZenithOptimedia	SIA Global, Fan Li Wang China, Line China(Planning)	15.1	Changi Airport Sg	11.5
9	9	Havas Media	EA Games Global, NTUC FairPrice Sg, Club My Cab India	15.2	Aeroflot China	9.3
10	8	Vizeum	BBC Aus, Ministry of Health & Welfare Twn, Scholl Thai	14.3	Jet Airways India	8.9

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	Dentsu	Acura	China
2	McCann WG	Nexen Project	Korea
3	Leo Burnett	HDFC Bank	India
4	Y&R	GAMEVIL Project	Japan
5	Lowe	Mantena Technologies Project	India
6	Publicis	EverGrande	China
7	Dentsu	Ferrero Project	Australia
8	Y&R	Mead Johnson	China
9	Publicis	Ferrero Project	China
10	JWT	Asus	China

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	Starcom MediaVest	Visa	Global
2	PHD	Unilever Australia	Australia
3	PHD	GSK	ANZ
4	ZenithOptimedia	Singapore Airlines	Global
5	ZenithOptimedia	Fan Li Wang	China
6	Mindshare	Lee Kum Kee	China
7	Carat	Beiersdorf	Hong Kong
8	Maxus	Motorola	Global
9	Havas Media	EA Games	Global
10	Universal McCann	Sime Darby	Malaysia