New Business League: May 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	Jele Thailand, Lava International, Tudor HK	40.7	Dumex Thailand	39.4
2	2	McCann WG	Nespresso China, Bonaqua Taiwan, Mastercard China	37.1	Lava Int India	35.1
3	4	JWT	APP Breeze Tissue, KFCC Korea, Alibaba Group China	30.2	VLCC India	26.8
4	3	DDB	Momentum Energy Aus, Midea Aircon Ch, Hennessy Ch	30.2	Jele Thailand	24.7
5	5	BBDO	Mercedes Sg, Khmer Brewery Thai, Moet Hennessey Tw	23.6	Boroplus India	18.3
6	6	Leo Burnett	Big W Aus, Philip Morris Indonesia, Bank BTPN Indonesia	16.8	Anta China	13.2
7	16	Y&R	Microsoft Aus, Fancl Japan, Bel China	17.6	AGL Energy Aus	11.6
8	7	Dentsu	Unicharm Philippines, Darya-varia Indonesia, CAAS Sg	14	Moet Henn Tw	10.2
9	8	Saatchi & Saatchi	Toyota Corolla Aus, Geely Car China, Show DC Thailand	11.2	Big W Australia	9.7
10	11	Lowe	Hike India, Lohiya Edible Oils India, Nilon’s India	12	ET Now India	9.6

 

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Carat	168 Comms Thailand, Allergan Medical Aesthetics HK	28.3	Semir China	28
2	2	OMD	Galaxy Macau China, H&M Greater China, Maserati China	21.9	Ikea Singapore	19.5
3	3	PHD	SC Johnson (Buying) Global, Bacardi China, C&A China	18.9	Ikea Thailand	17.3
4	4	MediaCom	Bank of China, Dainik Bhaskar India, Mydala India	15.5	IAG Aus	13
5	5	Dentsu Media	Honda (Elysion) China, FAW-Hongqi China, L’Amour Tw	10.4	SandsChina	9.4
6	6	Mindshare	BenQ Tw, Elevenia Ind, pegipegi.com Indonesia	10	Scott HK	9.3
7	7	Havas Media	AIA China, Ubisoft Australia, Sotheby’s Hong Kong	10.9	Snow Bear China	6.1
8	9	MEC	Just Buy Live India, Wendy Burger India, Taiwan Beer	6.5	Gjun Info Tw	5.9
9	11	Vizeum	Reckitt Benckiser Thai, Nippon Paint Indonesia, Ikea Sg	10	APAC Telco Tw	5.5
10	8	ZenithOptimedia	Reebonz Regional, NAC Sg, Merck Animal Health Aus	9.8	Bank of China	4.4

 

ASIA-PACIFIC TOP 10 CREATIVE WINS

Rank	Agency	Account	Market
1	JWT	China Construction Bank	China
2	Y&R	Microsoft	Australia
3	Y&R	Fancl Project	Japan
4	Leo Burnett	Big W	Australia
5	Havas Worldwide	Citroen	Australia
6	Lowe	Audi	Australia
7	Lowe	Hike	India
8	M&C Saatchi	DS Group Project	India
9	JWT	APP Breeze Tissue	China
10	DDB	Momentum Energy	Australia

 

ASIA-PACIFIC TOP 10 MEDIA WINS

Rank	Agency	Account	Market
1	PHD	SC Johnson (buying)	Global
2	PHD	Ferrero	Emerging Markets
3	Mediacom	Bank of China	China
4	OMD	Galaxy Macau	China
5	Vizeum	Reckitt Benckiser	Thailand
6	PHD	Bacardi	China
7	Dentsu Media	Dongfeng Honda (Elysion)	China
8	Mediacom	Dainik Bhaskar	India
9	Mediacom	Mydala	India
10	OMD	H&M	Greater China