Unmetric, a social media intelligence firm focused on brands uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from the food and beverage industry in the period of 22 to 28 June.
1. Cornetto Philippines
Engagement Score – 1,000
Cornetto Philippines leveraged the Wattpad story that was created in partnership with them. This post that announces the publication of the final chapter received over 61,000 likes and engaged best for the brand in the week. This was also one of the top 10 most engaging posts from the food and beverage sector in Asia.
We saved the best for last! Ang Final Chapter ng #ThatOneSummer Wattpad story ni @iamalyloony ay super nakakakiliiiig!!! http://w.tt/1NjvaKd
Posted by Selecta Cornetto on Thursday, 25 June 2015
2. Nescafe Taiwan
Engagement Score – 1,000
Nescafe gave fans the chance to win goodies if they were able to guess what this image contained. The creative challenge and the prize that could be won got them over 4,000 Likes and 1,000 Shares.
【雀巢咖啡快問快答】粉絲們有在圖中看到什麼東西嗎？？快留下你看到的東西，就有機會抽到NESCAFÉ產品唷！看不到嗎？試試側著看吧～※回答問題至6/29 23:59分截止，小編將抽出30位幸運得獎者，得獎名單將於7/9公佈
Posted by NESCAFÉ on Tuesday, 23 June 2015
3. Kurkure India
Engagement Score – 1,000
Kurkure lured its community to participate with attractive gift vouchers. The brand asked fans to guess the tongue twister line the celebrity was saying in a video. This got about 50 Favorites, 75 Retweets and 400 Replies. Both the hashtags combined were used close to 20,000 times in just one week.
Text what Kunal Kapoor is saying in the video & win vouchers worth Rs.500. What are you waiting for? #ButterMastiChallenge #TongueTwistKaro
— Kurkure (@KurkureSnacks) June 26, 2015
4. Figaro Olive Oil India
Engagement Score – 1,000
The Indian brand dived into product usage categories for this post, bringing to light a benefit of olive oil as an external moisturiser for babies. Despite not achieving as many interactions as other brands featured in this week’s list, Figaro Olive Oil India makes the list because it was highly engaging relative to its low fan count.
#FigaroBabySome babies have very dry skin that tends to split, especially around the ankles and hands. Applying a little olive oil on those areas helps to soothe away dryness and itchiness.
Posted by Figaro Olive Oil on Thursday, 25 June 2015
5. Coca-Cola Singapore
Engagement Score – 994
As the United States legalized same gender marriage across all of their states, people and brands from across the world joined in celebration. This tweet from Coca-Cola Singapore was the top most engaging tweet about the event in all of Asia.
Are you having a happy day? We are :) #LoveWins #Pride #ShareHappiness #ShareACokeSG Photocred: @miffywriggles pic.twitter.com/FJ1w3gjQYS
— Coca-Cola Singapore (@CocaColaSG) June 27, 2015
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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