Cannes: APAC wins 7 Lions for creative data, 4 for innovation

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

In total, the region won two Gold Lions, two Silver Lions and three Bronze Lions out of a total of 28 awards given out for the Creative Data category. No Grand Prix was given out for the category this year. 

One Gold creative data lion went to Leo Burnett Sydney for 'Run that town' on behalf of the Australian Bureau of Statistics' Census. To get Australians more involved with census data the agency created a mobile game in which the player could take control of any Australian town. The towns were created using real census data.

The other Gold Lion was earned by Dentsu, Dentsu Tec and Rhizomatiks for 'Reviving legends'  for the Japan Sport Council to honour Tokyo's National Stadium on 31 May 2014, its final day. For the event, the team brought back legendary athletes by tracing their great performances and using the data to reenact their great moments on the field using AR, camera motion, lasers and projection mapping. The initiative, reminiscent of last year's big winner 'Sound of Senna' also by Dentsu, won additional Silver and a Bronze Lions in the category.

Asia-Pacific also scored half the Innovation Lions awarded - four out of eight. The ideas that won were Baidu's Smart Chopsticks; M&C Saatchi Sydney and Optus' Clever Buoy; Saatchi & Saatchi Sydney and Luxottica's Penny the Pirate; and Grey Group Singapore's Life Saving Dot on behalf of Talwar Bindi.

The Grand Prix Innovation Lion was awarded to What3Words London for their mapping project, 3 Words to Address the World.

APAC CREATIVE DATA WINNERS

Title	Advertiser	Product	Entrant / Agency	Country	Production Company	Prize
RUN THAT TOWN	AUSTRALIAN BUREAU OF STATISTICS	CENSUS	LEO BURNETT SYDNEY	AUSTRALIA		Gold Lion
REVIVING LEGENDS	JAPAN SPORT COUNCIL	NATIONAL STADIUM	DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo	JAPAN		Gold Lion
REVIVING LEGENDS	JAPAN SPORT COUNCIL	NATIONAL STADIUM	DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo	JAPAN		Silver  Lion
CROSSWORD TARGETING	MERCEDES-BENZ JAPAN	MERCEDES-BENZ BRAND CAMPAIGN 2015	HAKUHODO Tokyo	JAPAN	HAKUHODO PRODUCT'S Tokyo	Silver  Lion
HIDDEN SUGAR RECEIPT	COLGATE PALMOLIVE	SUGAR ACID NEUTRALIZER TOOTHPASTE	RED FUSE COMMUNICATIONS Hong Kong / Y&R Hong Kong	HONG KONG		Bronze Lion
MELANOMA LIKES ME	MELANOMA PATIENTS AUSTRALIA	MELANOMA PREVENTION	GPY&R Brisbane	AUSTRALIA		Bronze Lion
REVIVING LEGENDS	JAPAN SPORT COUNCIL	NATIONAL STADIUM	DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo / RHIZOMATIKS Tokyo	JAPAN		Bronze Lion

 

APAC INNOVATION LION WINNERS

Title	Advertiser	Product	Entrant / Agency	Country	Production Company	Prize
BAIDU KUAISOU		SMART CHOPSTICKS	BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING)	CHINA		Innovation Lion
CLEVER BUOY	OPTUS	THE WORLD'S FIRST SHARK DETECTION BUOY	M&C SAATCHI Sydney	AUSTRALIA		Innovation Lion
PENNY THE PIRATE	LUXOTTICA	STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING	SAATCHI & SAATCHI Sydney	AUSTRALIA		Innovation Lion
LIFE SAVING DOT	TALWAR BINDI	LIFE SAVING DOT	GREY GROUP Singapore	SINGAPORE	HFILMS Milan	Innovation Lion