HO CHI MINH - Leo Burnett has been appointed the digital agency of record for Samsung in Vietnam following a competitive pitch that involved four other agencies.
According to sources, the other agencies involved were incumbent Cheil Vietnam, AVC Edelman, GroupM and digital marketing agency Maxxus (no relation to GroupM's Maxus).
The appointment takes effect on 1 June.
According to Kate Bayona-Garcia, head of digital and innovations, Leo Burnett Vietnam, the win will see the agency doubling its team to serve the Samsung account.
Currently, Leo Burnett handles work for Samsung across Southeast Asia, Australia and Taiwan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Kvur's Eunice Hee opens up about working on a campaign with Avril Lavigne, her childhood desire to join the police force, and working on Singapore Airlines as an inaugural role.
.png&h=268&w=401&q=100&v=20170226&c=1)
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
.png&h=268&w=401&q=100&v=20170226&c=1)
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
.png&h=268&w=401&q=100&v=20170226&c=1)
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
