The new office soft-launched last month with a team of six, led by Le Thuy Linh, Nguyen Minh Tich and Luu Bao Lien as founding advisory directors, and Huynh Khanh Linh as advisory manager. Combined, the new team have more than six decades of experience in the Vietnam market.
The Vietnam branch will support R3's global team and lead work for JNJ, Fonterra, MasterCard, Samsung, and Unilever, among others.
“Vietnam continues to grow at one of the fastest rates of any market, so it was only a matter of time before we invested here” said ShuFen Goh, principal and co-founder of R3. “From our research, this is a market that now demands best practice, transparency and process improvement” she added.
Rapid media inflation and huge growth in digital has driven marketers in the market to consult independent parties, added Le.
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