Mar 26, 2015

Nils Andersson leaves Y&R China for parallel role at TBWA

SHANGHAI - Nils Andersson, Y&R China's president and chief creative officer, will be stepping down in the summer to join TBWA, also as president and CCO for Greater China.

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The president and CCO role for Greater China at TBWA has been empty since Edmund Choe, previously co-president and head of creative, relocated from China to Singapore in August 2013. Gordon Shu will remain as executive creative director at TBWA Shanghai.

Y&R has promoted Ong Kien Hoe, currently group creative director, to executive creative director in order to fill the creative gap. Ong joined Y&R Shanghai as GCD in September 2013 after quitting TBWA Shanghai. He started his creative career in 1997 at FCB and was awarded the Young Creative Award in the same year at the Kancil (Malaysia’s top advertising award show).

Separately, Annie Boo has returned to Y&R as managing director of the Shanghai office, after stints with BBDO China and JWT Malaysia. She was regional account director at Y&R Kuala Lumpur from August 2010 to February 2012.

Source:

Campaign Asia

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