Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
|
New rank |
Last rank |
Agency |
Wins |
Revenue gained (US$m) |
Recent losses |
YTD totals (us$m) |
|
1 |
1 |
Ogilvy |
Apollo Hospital India, Shukran India, SGX Sg project |
79 |
Bajaj Auto |
67 |
|
2 |
2 |
McCann WG |
Hollard project, Red Balloon project, Petronas project |
66.9 |
AMO project |
62.1 |
|
3 |
3= |
Leo Burnett |
Samsung APAC, Bajaj Auto, SriLankan, Samsung Vn project |
45.4 |
Micromax proj |
43.7 |
|
4 |
5 |
DDB |
SAIC, NSW Dept of Health project, Sunshine Insurance proj |
38.4 |
VW China (part) |
35.1 |
|
5 |
3= |
Y&R |
SMAAAASH India, Tata project, Bel Foods Vietnam |
37.9 |
NSW Electoral |
32.3 |
|
6 |
8 |
JWT |
RACV, Bolon China, NSW Electoral Commission Australia |
21.2 |
Set Max India |
18.5 |
|
7 |
6 |
SapientNitro |
Citibank project, Mondelez (digital) Aus, MCM Sg proj |
16.4 |
|
16.4 |
|
8 |
7 |
Lowe |
Flipkart India, GCPPL India, Amul Macho India |
17 |
Apollo Hospital |
16 |
|
9 |
11 |
Grey Group |
Indian Army project, Allianz Malaysia project |
13.3 |
GSK HK project |
13.1 |
|
10 |
10 |
Dentsu |
Mandom Thai proj, Maruti Suzuki proj, Canon China proj |
13.9 |
Sanyo Shokai Jp |
12 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Carat | Conseil du Vin de Bordeaux Jp, Samsung (search) Korea | 73.8 | S. Union Mal | 67.5 |
| 2 | 5 | Starcom | Samsung APAC, Airbnb APAC, AIG Mal, Diageo Aus | 28.7 | Garuda (digital) | 26.4 |
| 3 | 2 | Mindshare | City of Dreams Macau, CESC Properties India, Hoyu Taiwan | 30.8 | Pandora HK | 23.7 |
| 4 | 4 | OMD | Kiwibank NZ, NZ Post, Hotel Club Singapore | 30.3 | Skycity NZ | 17.6 |
| 5 | 3 | ZenithOptimedia | CP Group China, Skycity NZ, Stop Teen Moms Thailand | 19.3 | 7-Eleven HK | 17.1 |
| 6 | 7 | MediaCom | Sony Activation, Symentac, Roche Diagnostics India | 14 | RACV Australia | 11.4 |
| 7 | 6 | Vizeum | Huawei Malaysia, Beijing Mobile China, Giti China | 11.9 | RAC WA (digital) | 11.3 |
| 8 | 8 | PHD | Nikkei Sg, HK Jockey Club, Auckland Council NZ | 7.8 | Banana Boat Aus | 6.8 |
| 9 | 9 | Havas Media | Borosil’s India, World Kabaddi League, Modern Brands Aus | 10.7 | JP Morgan (dig) Tw | 5.8 |
| 10 | 10 | Dentsu Media | Cremica India, KINKAN (TV) Taiwan, Xantia Taiwan project | 6.6 | SIDIZ Korea | 5.7 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | Leo Burnett | Samsung | Asia-Pacific |
| 2 | JWT | RACV | Australia |
| 3 | DDB | SAIC Corp Brand | China |
| 4 | McCann WorldGroup | Hollard Financials | Australia |
| 5 | Wieden & Kennedy | Samsung | Asia-Pacific |
| 6 | BBH | Samsung | Asia-Pacific |
| 7 | JWT | Tata Group project | Asia-Pacific |
| 8 | Grey | Indian Army | India |
| 9 | TBWA | Airbnb | Asia-Pacific |
| 10 | Lowe | GCPPL | India |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Starcom | Samsung | Asia-Pacific |
| 2 | Starcom | Airbnb | Asia-Pacific |
| 2 | Maxus | 7-Eleven | Hong Kong |
| 4 | Initiative | BMW | Thailand |
| 5 | Mindshare | City of Dreams Macau | Hong Kong |
| 6 | Universal McCann | Ricoh | Japan |
| 7 | Mindshare | CESC Properties | India |
| 8 | OMD | Kiwibank | New Zealand |
| 9 | PHD | Nikkei | Singapore |
| 10 | Dentsu Media | Cremca | India |
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