GUANGZHOU - Maternal and child nutrition brand Biostime has appointed Y&R as its creative agency, focusing on brand strategy and communications for its milk powder and probiotic products.
This is the first time Biostime has chosen to work with an international 4A advertising agency.
Luo Fei, chief executive of Biostime, said he chose Y&R Guangzhou because the agency possesses a "unique brand asset valuation system that will further enhance Biostime’s brand strategy".
A new advertising campaign will launch in February 2015, including all aspects of strategic planning, communications, creativity and execution, according to Y&R Guangzhou’s general manager Luis da Rosa.
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