Long time Asia Media Communications executive Laura Gordon has joined Commercialize TV (CTV) as Head of Sales Asia Pacific to lead the company’s aggressive foray into digital video curation, creation and premium advertising solutions for markets in the region (particularly China).
Laura comes to CTV from Omnicom Media Group, where she led the business development function across Asia Pacific for the last 5 years; the network achieved critical success winning Unilever, Tourism Australia, Levi’s, Sony Consumer Electronics, Watson's, ANZ, Carlsberg, Hasbro and Heinz.
“CTV is at the crest of a new wave of media, content and integration opportunities in Asia - we have taken a leadership position here - so I couldn’t ask for more. Being here, in a start-up, when video is booming across Asia is an incredible opportunity, and something I believe in” Gordon says.
Founded in September 2013, CTV has established highly prominent platform, brand and technology relationships in Asia to very quickly become the central hub for video propagation. Its purpose is ‘connecting established and emerging video creators with new audiences and revenues’. Fashion & Luxury, Action & Adventure are its two key, deep content verticals.
Tailoring and effectively disseminating brand messages is a key focus for CTV, and the chance to be at the cutting edge of clever, bespoke branded content marketing was a huge appeal for Gordon.
“It will be a different side of the coin but, you know, different is good. And we are already speaking with clients and agencies who also believe different is good,” she says.
Laura joins a burgeoning CTV team, which now spans offices in Singapore, Hong Kong, Sydney, Beijing and with a head office in New York.
Craig Galvin, CTV’s Chief Executive Officer, says: “Commercialize TV has bold ambitions and we are partnering with some of the best organizations in the world to help achieve our vision and deliver better business outcomes for our partners. Laura’s skills add considerably to CTV’s capability to enable brands to connect and engage with new audiences. She joins a dynamic team; her personality, experience and energy will continue to build on the momentum that has been created. It’s an exciting time with huge opportunities and Laura will be integral in CTV hitting our clients’ goals and ours.”
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