With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
When a video of a woman's rage after an apparently minor fender-bender went viral, an agency serving Malaysian telco DiGi saw an opportunity to commend the remarkably calm man taking her abuse—and tie its reaction to an ongoing campaign revolving around Ramadan.
To see the video, DiGi's decision and reactions, read the full story on PRWeek Asia.
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Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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The work calls for entries for campaigns that will get more voters to the booths.
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