Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | McCann WG | Microsoft APAC, Worksafe Aus, Wyeth China, Nippon China | 39.5 | Thai Tourism Proj | 39.4 |
| 2 | 2 | Ogilvy | TBZ Jewellery India, AHA Indo Proj, Neways Japan Proj | 36.9 | Johnny Walker | 34.9 |
| 3 | 3 | Y&R | Colgate Australia Project, Videocon India | 19.8 | Microsoft CRM | 16.8 |
| 4 | 4 | DDB | BT Aus, World of Warcraft China, Larsen & Toubro India | 18.2 | VW China Brands | 15.5 |
| 5 | 9 | Leo Burnett | Woolworths Retail Aus, Adlabs Imagica India, UTC India | 14.7 | Heinz India Proj | 14 |
| 6 | 6 | Dentsu | Honda Vietnam, SpiceJet India, Gudang Garam Indonesia | 10.1 | Toyota P’ppines | 8.6 |
| 7 | 7 | Grey Group | BCA KlikPay Indo Proj, Sentosa Singapore, P&G Indo Proj | 7.8 | 7.8 | |
| 8 | 5 | JWT | SHKP Hong Kong Proj, Hysan Properties Hong Kong Proj | 8.9 | SpiceJet India | 6.6 |
| 9 | 8 | Lowe | Myntra.com India, Engro Foods India, Book My Show India | 6.4 | Johnson’s Baby | 6.1 |
| 10 | 12= | BBDO | Carrefour Indo, APB Singapore, Philippines Tourism Proj | 4.9 | Frucor V NZ | 4.1 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Revenue gained (US$m) | Recent losses | YTD totals (US$m) |
| 1 | 1 | Carat | Microsoft APAC, Nokia Regional, Acer China | 49.5 | Southern Union | 43.2 |
| 2 | 3 | Mindshare | Pepsi China, Nestle Malaysia, Volvo APAC, L’Oreal China | 28 | Glico China | 21.1 |
| 3 | 2 | OMD | Snapdeal.com India, SCA Aus, Fiat Chrysler New Zealand | 23.9 | Amway China | 9.9 |
| 4 | 4 | ZenithOptimedia | Mavshack India, Daikin India, WeChat Philippines | 11.2 | Bausch+Lomb | 9.3 |
| 5 | 5 | Starcom | Media Prima, OpenRice Malaysia, Shang Property P’ppines | 10.1 | Microsoft Korea | 8.3 |
| 6 | 6= | MediaCom | Fonterra ANZ, Tata DoComo India, MoMo China | 10.5 | RACV Australia | 7.8 |
| 7 | 6= | Vizeum | Glico China, Allied Blenders & Distillers India | 7 | Beiersdorf Taiwan | 6.7 |
| 8 | 8= | PHD | Firefly APAC, Skins Compression Aus, Lee Kum Kee Malay | 6 | Banana Boat Ausa | 5.4 |
| 9 | 8= | Dentsu Media | Puu Deng Pharma Taiwan, Pertamina Indonesia Project | 3.5 | Daikin India | 2.6 |
| 10 | 10 | MEC | Beiersdorf (Nivea) India, GE Capital Japan, INTI Uni Malaysia | 5.2 | Microsoft (B2C) | 2.1 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | McCann | Microsoft | APAC |
| 2 | Leo Burnett | Woolworths Retail | Australia |
| 3 | Madison | Airtel | India |
| 4 | Y&R | Videocon(Handsets/TV/FTP) | India |
| 5 | Y&R | Johnnie Walker(Digital) | China |
| 6 | DDB | BT Financial Group | Australia |
| 7 | Havas | BOC Corporate | China |
| 8 | M&C Saatchi | IAG(NRMA/SGIO/SGIC) | Australia |
| 9 | Havas | Pacific Credit Card Center | China |
| 10 | Ogilvy | TBZ Jewellery | India |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | Carat | Microsoft | APAC |
| 2= | Mindshare | PepsiCo | China |
| 2= | Havas Media | XOLO(Digital) | India |
| 4 | Carat | Acer | China |
| 5 | Carat | Ai Zhi Wei | China |
| 6 | OMD | Snapdeal.com | India |
| 7 | OMD | SCA Group | Australia |
| 8 | OMD | Fiat Chrysler | New Zealand |
| 9 | Starcom | Media Prima | Malaysia |
| 10 | MAXUS | Vodafone | India |
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