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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
Y&R acquires ad agency in Mongolia
MediaCom's Michael Zhang to head GroupM's China strategy
3 Singapore F&B chains hand PR account to DFW Creative
Who controls the brand conversation?
How VLT Malaysia became SEA’s independent agency of the year
Infographic: F1 Grand Prix insights from marketers
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