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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
The year in review: Our top-5 lists for 2014
Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick
Engagement Meter: Reliance, Magnum, Cadbury top the list
Bates CHI & Partners Asia appoints head of regional marketing
A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Millennial mums blow the budget on Christmas
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