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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
Industry reacts to Hong Kong protests
First shortlists released: Design, Digital, Media, Mobile, Outdoor, PR, Print, Healthcare
Social media ad spend set to reach $5.8 billion
Haymarket launches Campaign in the US
Exclusive: Volvo insiders on creating, and following up on, the 'Epic split'
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