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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
You'll take a 'shining' to this spooky Ikea video
Photos: Campaign's charity golf event for Mother's Choice
Newgate opens Beijing office, names Greater China advisors
Luxury goods: The end of ostentation
The end of Instagram (in China) is only the beginning
McCann Erickson Japan to become the exclusive sales representative of the GSMA Ltd. in Japan
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