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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
Copywriter cooks up large-scale beach art
CMOs no closer to getting along with CIOs: Panel
Newgate opens Beijing office, names Greater China advisors
Photos: Audi launches Hong Kong magazine app
Standard Chartered HK: Sensible in banks, quirky online
Eureka aims to be an inspiration dashboard not a monitoring tool
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