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At this year’s Cannes Lions International Festival of Creativity, Sir John Hegarty had the following response when asked about the role of Big Data in advertising.
"It's no longer data," he groused. "Now it's 'Big Data.' We've rebranded it 'Big ...
Shortlist for Agency-Marketer Partnership Award announced
Network of the Year shortlist revealed
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P&G Malaysia targets moms with skippable crying kids
AIA teams up with Nest to help startups
The 8 flavours of Bruce Lee Instant Drinks
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