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Magna Global downgrades APAC adspend forecast

The fastest growth in 2014 will come from Indonesia and Vietnam, driven by booming economic growth. Thailand is expected to show the slowest growth due to economic and political difficulties. Australia’s growth will also be tempered due to the economic slowdown, Magna predicts. APAC ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.