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VivaKi China fills MD role with Google hire after one-year hunt

The ad-tech solutions company owned by Publicis Groupe has hired Chen from Google, where he was responsible for media and platforms solutions in Greater China for more than four years. In his new role, Chen's core focus will be on advocacy and education for VivaKi’s programmatic-buy...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.