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VivaKi China fills MD role with Google hire after one-year hunt

The ad-tech solutions company owned by Publicis Groupe has hired Chen from Google, where he was responsible for media and platforms solutions in Greater China for more than four years. In his new role, Chen's core focus will be on advocacy and education for VivaKi’s programmatic-buy...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.